If you had to add or change something on your company’s website right now — if it were a matter of staying in business or going under — right now — could you do it? My recent informal poll of a group of business owner friends stunned me. Almost half of them had no logins, […]
Can You Update Your Website? You’d Better Be Able To! Read More »
There are some who believe that public relations (PR) is dead. Social media killed it. Influencer marketing and the advent of everyone-as-publisher killed it. You can’t get earned media anymore because everyone now has their hand out. You have to pay or you don’t play. While there’s a lot of truth to the underlying factors
Brands That Went Viral in 2018 Prove PR is not Dead Read More »
There aren’t many companies that have needed crisis communications as much Papa John’s lately. Living in Louisville, it has been hard for me to escape the latest scuttlebutt, accusation, claim and such coming from ousted Chairman and company founder John Schnatter, who allegedly used a racial slur on a media training call earlier this year.
Papa John’s Launches Crisis Communications Initiative Read More »
The problem with crisis communications is that when people feel wronged, we yearn for sympathy. It is our human nature to wish both for someone to assure us that we are justified in that negative emotion and reassure us that someone will take the blame for whatever misdeed occurred. When businesses or their employees wrong us,
Crisis Communications: Social Media Destroys Consumer Objectivism Read More »