Now that Facebook Topic Data is available, social listening platforms can fill the gap we’ve had in analyzing the consumer conversation about our brands we’ve been missing all these years If you weren’t aware, Facebook’s privacy standards make it a closed platform to spiders and indexing. Conversations on individual profile pages don’t appear in the […]
How Much of the Conversation Do Social Listening Platforms Miss? Read More »
Facebook Topic Data has been a hot button issue in the social listening space of late. Yet many brand don’t fully understand what it is or why they should consider asking for it with their listening platform. If that wasn’t bad enough, I spoke to a representative of a known social listening platform last week
The Truth About Facebook Topic Data Read More »
Facebook announced it was opening anonymized conversations for data analysis in March of 2015 and social listening platforms have since been scrambling to offer the feature. They’re forced to go through Facebook’s partner — DataSift — for access so seeing conversations from the world’s largest social network is typically available for an additional cost. But
The Importance and Challenges of Facebook Topic Data Read More »