Contrary to the implication of how most people use the term “conversion,” capturing someone’s email address or phone number isn’t the final step in earning a customer. In the digital space, it’s actually the first step. (Or probably the second or third, but the first big one.) What you need to do once you have […]
How does your small business nurture leads? Read More »
We’ve started talking about how small businesses can make a transition from a referral based business to a lead-generation business and we’ve focused on the website as the starting point. But now let’s start to take our strategic thinking for our small business forward and build out the next step in the process, which is
What digital value proposition can your small business provide? Read More »
We’re all in the business of generating leads. Whether it’s getting people to walk into your retail location or filling the top of your B2B funnel with email addresses, every single one of us benefits when we bring new customers to the table for our companies. Far be it from me to wax poetic like
The Nuts and Bolts of A Lead-Generation Marketing Funnel Read More »
Winging it is something I’ve become quite good at. The DNA of being able to just fly by the seat of my pants comes from my younger days in broadcasting. When the mic is on, you have to say something. And in radio, you don’t always have a script to go by. But winging it in
Reconstruct Your Model To Refresh Your Motivation Read More »