Small Business Marketing

Small Business, Smart Marketing Workshop Comes to Hazard

I’m excited to tell you that we’ve officially scheduled another Small Business, Smart Marketing workshop! The next one will be Monday night, June 26 in Hazard, Ky., at the Kentucky Career Center Jobsite from 6 p.m. until 8 p.m. I’ve partnered with the Eastern Kentucky Concentrated Employment Program and BitSource to present the workshop, the …

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Use Tiers to Prioritize Small Business Content Marketing

Small business content marketing sounds impressive, but to most people the term doesn’t mean anything. Content is vague. Marketing is ambiguous if it’s not immediately confused with advertising. So how do you define content for your small business and how do you prioritize each type? The first step to understand small business content marketing is …

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How To Avoid Spam Filters With Your Small Business Emails

In my Small Business, Smart Marketing Workshops, I tell the audience the strategic point of consumer-facing digital marketing should be to get your prospective customer’s email address. Once you’re invited to their inbox, your chances of converting that customer multiply exponentially. But how can your small business emails avoid spam filters? That question came to …

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