How To Manage Social Media For a Non-Stop Brand

“It’s a non-stop job,” Katy Gelhausen told me, referring to her role to manage social media for Tito’s Vodka. She’s the main point of engagement for fans of the 20-year-old challenger brand in the white spirits category and one of just three team members on the Tito’s content team, one of whom is a recent […]

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