New Data Illustrates the Media Trust Gap and Opportunity for Influencers
In the early chapters of Winfluence – Reframing Influencer Marketing to Ignite Your Brand, I cite the Edelman Trust Barometer a few times. It is important in a published book to establish some factual basis for the argument you’re making, or the topic you’re covering. I pointed to a combination of studies, including Edeman’s annual […]
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