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You are here: Home / Archives for native ads

What does good Native Advertising look … or sound … like?

April 18, 2019 by Jason Falls Leave a Comment

Native advertising case study on SoundCloud

The biggest mistake brands tend to make when leveraging native advertising is they don’t “get” the native part of it. They just see it as another form of advertising. And it’s not just brands. It’s people in the industry in general, including agency folks. Not too long ago, in fact, one of our clients at…

Filed Under: Content Marketing Tagged With: case studies, case study, native ads, native advertising, podcast advertising, sponsored content

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