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You are here: Home / Archives for small business lead generation

How does your small business nurture leads?

January 6, 2017 by Jason Falls Leave a Comment

Nurture leads

Contrary to the implication of how most people use the term “conversion,” capturing someone’s email address or phone number isn’t the final step in earning a customer. In the digital space, it’s actually the first step. (Or probably the second or third, but the first big one.) What you need to do once you have…

Filed Under: Digital Marketing, Small Business Marketing Tagged With: lead gen, lead gen programs, lead nurturing, nurture leads, small business lead generation

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