social advertising

Hootsuite adds social advertising integrations

For all it’s entry-level glory, Hootsuite also has a fairly impressive enterprise social management platform. That tool just got way more competitive today as the software company announced partnerships with six leading social advertising platforms, further integrating organic social media management with paid social media management. The social advertising solutions joining the Hootsuite integration include […]

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Why Vanity Metrics Don’t Matter

If you’re still focused on vanity metrics for your brand, you’ve missed the boat. Vanity metrics no longer matter. They’re useless. And I’ll tell you why. Now that many social networks have developed reliable, relevant, paid solutions with never-before-seen targeting capabilities, it’s no longer necessary to focus on quantity of audience for social marketing success. Social

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