Imarais by Sommer Ray on Winfluence

Building and Launching an Influencer-Led Brand

In one of the chapters of Winfluence – Reframing Influencer Marketing to Ignite Your Brand, I tell the story of a fashion and style influencer who launched a product only to have it fall on deaf ears. The chronicle is of Arii, who was a teenager at the time and should have been lauded just […]

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