strategic planning

To Find the Real Reason, Ask Why Five Times

The most important question any small business can ask when it is shaping its marketing strategy is, “Why?” Why are you doing this? It’s the question I ask of clients most often, too. They say, “We want a social media strategy.” I ask, “Why?” Then I keep asking why until I get to the real […]

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Building Trust is Your Most Important Strategic Plan

Digital Marketing

What do you think your most important strategic plan is for the next five years? How about the next 10? 20? You can talk about user acquisition, revenue growth and market penetration all you want, but the most important strategic plan any business has right now is building trust. Why? Because all signs point to

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