As we’ve discussed before, understanding Yelp reviews can be a nightmare for a small business. For years now, there have been countless stories of small businesses claiming Yelp removes positive reviews, won’t take down negative ones that are inflammatory and, even worse, tries to hold paid advertising over small business’s heads in a form of extortion. You pay for the ad, it suddenly becomes easier for those inflammatory posts to disappear.
So far, the only cases of litigation against the online review site have not been provable, at least according to the court rulings. And keep in mind these are stories that have appeared over the years. I have no proof that Yelp does this, but I’ve expressed concern about how they operate over the years and find some of their policies to be rather confusing and hypocritical to their own marketing tactics.
But there are some out there who have more time to spend understanding Yelp reviews for small businesses than I. And the kind folks at ReviewPush pulled together a helpful infographic to illustrate what you can do to manage Yelp reviews. I thought I’d share it here for you to consider. (ReviewPush helps you manage online reviews. I am not associated with them. Just thought the infographic was helpful.)
What has been your experience with Yelp? Do you have good or bad experiences to share? Please do so in the comments.