Word of Mouth Marketing is perhaps the biggest topic in marketing right now. And wouldn’t you know it, Jay Baer is there with a book about it. Talk Triggers by Jay and Daniel Lemin hit shelves a couple weeks back and I’ve finally had a chance to start reading it. Let me just say: It’s damn good. Go buy it. Read it. Learn it. You won’t regret a dime of whatever you have to pay for it.
We talk about Talk Triggers, the upcoming Digital Crossroads event in Louisville October 26 (I’m keynoting! You should come!) and how to measure social media from a strategic standpoint on today’s edition of Go Ahead Caller. Dial it up, then do me a favor and share the episode with three friends who you think would appreciate the advice!
Remember to join me each Tuesday morning between 8 a.m. and 8:15 a.m. ET for a Facebook Live broadcast of Go Ahead Caller. Send your questions, topics, jokes, stories and ideas to me in the comments here, via the social networks (I’m @JasonFalls most places) or via email at jason – at – jasonfalls.com. And share the show with your friends. It’s way better than royal baby news.