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Latest Articles

Valuing Influencers for Big Brands & Startups

Those of us on the agency or services side of the influence marketing industry covet one thing really: Insights from brand-side marketers, particularly those who ...
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Building Influence in Brand Communities

We all like killing to birds with one stone, right? Metaphorically, of course. I don’t actually kill birds. Neither do you, I hope.  But when ...
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How to Get First-Party Data From Your Community With Their Permission

If you don’t know the importance of acquiring and leveraging first party data in marketing yet, let me give you a quick recap. Consumers generally ...
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I am here to help brands and agencies that see influence marketing as an opportunity, but aren't quite sure how to really capitalize on it. Let's connect so I can assess how influence (and influencers) can help grow your business and connect your brand to more customers and profits. My strategies have helped businesses of all sizes. Let's put them to use for yours, too!

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