Happy New Year!

We’re kicking off 2022 as many podcasters, bloggers and prognosticators are … by looking ahead and anticipating what may come. But, I’ve got a couple things working against me in that regard. First, I’ve been observing and commenting on the social media space for over 15 years now. I’ve seen many a prediction post. I’ve written a few myself. 

That means I know most of them are nothing more than pissing in the wind. No one who makes them has a clue what will actually happen. They just guess. As long as they don’t go off the deep end … and some do … they sound fairly smart and we nod and smile. 

The other thing working against me is that I am quite a contrarian when it comes to the wide-eyed optimism of the tech elite and one percent of the one percenters that most of the truly new innovations and activities will apply to.

So, my prediction posts aren’t real sexy. But they’re far more realistic than most. 

I want to help you prepare for 2022 and what may come, but I also want you to be grounded in reality so you don’t waste time or money preparing for someone else’s imagination.

Today on the show, I give you the honest truth about what to expect in 2022 … like it or not.

This episode is sponsored by Tagger. It is a complete influencer marketing solution. You can find out more for yourself at jasonfalls.co/tagger.

In this episode, we visit with Alexandra Walsh from 3 Day Blinds, a premium window treatment brand, about how she uses Tagger. 

Tagger - Influencer Marketing Software

To start building your own experiences with my influencer marketing software of choice, go to jasonfalls.co/tagger today.

The Winfluence theme music is “One More Look” featuring Jacquire King and Stephan Sharp by The K Club found on Facebook Sound Collection.

Jason Falls at Social Media Marketing World 2022

Don’t Miss The Most Amazing Social Media Event of 2022!

Join me in San Diego, March 14-16 for three of the most amazing days you’ll ever spend at a conference. Social Media Marketing World grew from a few blog posts on Social Media Examiner years ago (I was one of the authors). That content became webinars of helpful social media how-tos and ideas. Then what became the largest and most impactful social media conference on the planet was born.

Join me and a Who’s Who of social media marketing experts and thinkers as we dive head-first into 2022 and help your business know more, do more, measure more, and succeed more. Just click on the registration button below and sign up! You can attend in person or virtually and even access recorded sessions after the event, all for discounted prices since I’m speaking. See you in San Diego!

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