Industry-Leading Thoughts on Digital Marketing

From reaction to the latest news in the industry to insights learned from his digital marketing practice with clients, and from observations of strategies and executions from others to engaging interviews with the thought leaders in the space, Jason Falls offers useful content for digital marketers of all kinds. Don't miss an article by subscribing to the site's content on Feedly, Flipboard or your RSS reader of choice.

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The Smallness of Our World

Keep in mind this may be the first time I’ve used the word “azure” in a sentence. But that is the only apt description of the color of the Mediterranean, or, at least the Myrtoan Sea south and west of Athens, that lapped against the marbled shores I saw in October. On a day cruise …

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The ROI of Social Media: A Retrospective

We’ve been talking about the ROI of Social Media, or its return on investment, almost as long as we’ve been talking about social media itself. My first deep dive into the discussion was in 2008 when it became the biggest topic of conversation at a PRSA International convention. At that point, I made an interesting …

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