Industry-Leading Thoughts on Digital Marketing
From reaction to the latest news in the industry to insights learned from his digital marketing practice with clients, and from observations of strategies and executions from others to engaging interviews with the thought leaders in the space, Jason Falls offers useful content for digital marketers of all kinds. Don't miss an article by subscribing to the site's content on Feedly, Flipboard or your RSS reader of choice.
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The most simple trick to make your emails work
My wife turned to me Sunday and said, “I just got an email marketing thing that actually caught my attention.” I love it when she talks nerdy to me. Heh. Apparently Nancy signed up for the email newsletter for a local restaurant she visited last week. On Sunday morning, she received her first email from …
Choosing the right social network for your business
My cousin Mark and I had dinner last night. He is a nurse educator for a medical supply distributor and wanted to, “pick my brain,” about social media. He’s convinced his boss that social media is a good opportunity for them to connect with their target audiences mostly because their competition isn’t. Because he’s new …
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Framing The Blogger-PR Relationship Differently
The first national speaking opportunity I was offered was to spread the word that PR spam was partially the fault of the media database companies, like Cision and Vocus, who were making blogger and media member contact information readily available. The companies responded, strengthening their offerings. But there’s still a lot to be desired. Last …
Are Social Media and Digital Marketing Certification Programs Credible?
My friend Susan Dunlap shot me an email last week and asked the following: Wondering if you have an opinion of Digital Media and Marketing certificate programs. NYU offers one, and the course descriptions look relevant, timely and career-bending (sps.nyu.edu/summerce). Duke offers one, too — a path leading to OMCP certification. Since this is a question …
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Why I’m Not Writing A New Book … For Now
The question occasionally comes up, “When are you coming out with a new book?” The answer is not soon. In fact, though I have a few concepts I’ve batted around, I am not working on a new book, nor do I have much interest in doing so. The marketing book landscape is much like the …
The Good and Bad of Raising the Content Marketing Bar
Receiving random gifts in the mail does not suck. Last week, I was the recipient of a six pack of gourmet root beer. Who knew there was such a thing? It was from a company called SharpSpring. They were trying to get my attention to demo their marketing automation software on behalf of Elasticity. The …
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G2Crowd Publishes New Social Media Management Software Report
Hootsuite, Tweetdeck and Sprout Social are the three social media management solutions that appear atop the G2Crowd list of solutions for the spring of 2015. These three tools fall into the category of “Leader” according to the upstart review site. The newest rankings and report are based on over 600 user reviews of 14 different …
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New Influencer Campaign Tool The Shelf Shows Promise
The lines between paid and earned media continue to blur. Online influencers and bloggers, unlike traditionally trained media, realize their content and access to their audience is worth money. So when a public relations person reaches out, many more are responding with, “Here’s my fee.” Certainly, there are still many content providers, journalists, bloggers and …
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Thoughts on Meerkat … via Meerkat
So Meerkat is the big SXSW rage this year. The service, which allows you to quickly live stream video, then conveniently pushes the video link to your Twitter followers, does have some appeal in our “look at me” society. Instead of rambling on about it in writing, here are some initial thoughts recorded in one …
The Teen Angst Irony of Social Marketing
There’s little argument that social media has changed the way we think about business, about marketing and about consumer behavior. Whether or not most businesses have figure out how to properly prioritize, leverage and measure social channels, everyone can admit social is a big factor in how they think these days. But remember the good …
Join The Movement To #updatecanspam And Refine PR Spam
The public relations world that does know me, knows I like to kick up dust. In fact, my first national speaking engagement was a talk with Cision’s Heidi Sullivan and Jay Krall at PRSA Digital in New York after I criticized media database firms like theirs for being complicit in PR spam. John Cass and …
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A Practical Reaction To Business Valuation and Investments
It’s become an amusing hobby of mine to pick on Jeremiah Owyang for his giddiness over what he calls the “collaborative economy.” Services that, through some aspect of consumer sharing or non-traditional commerce are disrupting old guard ways of doing things. For example, Uber is often cited as being “collaborative” by Jeremiah. But it’s not. …
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Good Advertising Does Work
And here we are, the day after Super Bowl XLIX. It’s back to the grind for the social media talking heads, the digital marketing gurus and the PR pitch artists. And that means it’s back to telling everyone that advertising doesn’t work. Except today, all we’ll talk about are which television commercials were our favorite …
Fark.com Founder Curtis Now Hopes To Disrupt Government
Independent candidates fight an uphill battle in any election. It’s as if they’re driving against a blinding snowstorm of big company money and contributions, nonchalant dismissal as legitimate leaders from opponents and media alike, or, if they actually gain traction, character assassinations from the left and the right. Fitting then that the first real snow …
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If You Do Software or Sales Demos, Please Read This
For the last 8-10 years or so, I have been an informal analyst of sorts in the social technology space. As a result of that, I’ve had to use, review and get to know dozens, if not hundreds, of software companies. Everyone who has launched a social media marketing toolset in the last decade has …
If You Do Software or Sales Demos, Please Read This Read More »