Industry-Leading Thoughts on Digital Marketing
From reaction to the latest news in the industry to insights learned from his digital marketing practice with clients, and from observations of strategies and executions from others to engaging interviews with the thought leaders in the space, Jason Falls offers useful content for digital marketers of all kinds. Don't miss an article by subscribing to the site's content on Feedly, Flipboard or your RSS reader of choice.
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The 2015 Pricing Guide To Getting Marketing Done
NOTE: The 2015 Marketing Pricing Guide inspired a full bi-annual effort to offer insights into what marketing costs across a range of disciplines and executional needs. Please see the main Marketing Pricing Guide menu to see updated information from 2017 and 2019 surveys. A small business owner I spoke with last week needed a marketing pricing guide. …
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Crisis Communications: Social Media Destroys Consumer Objectivism
The problem with crisis communications is that when people feel wronged, we yearn for sympathy. It is our human nature to wish both for someone to assure us that we are justified in that negative emotion and reassure us that someone will take the blame for whatever misdeed occurred. When businesses or their employees wrong us, …
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Drinking The Podcast Kool-Aid, But Not Making It … Yet
I am not a regular podcast listener. They tend to aggravate me. Understand that it’s not that I don’t like the content or the hosts or even most guests. It’s all the technical execution of the show that drives me nuts. Perhaps it is helpful to know that my first job out of college was …
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AllState Sparks Mayhem For Social Media Users
The Sugar Bowl, generously sponsored by AllState Insurance New Year’s Day, was certainly the more entertaining of the two national semifinal football games. But for social media users and enthusiasts, there was a disturbing undertow, brought to you by AllState as well. The company’s popular Mayhem Campaign — admittedly clever and entertaining — made its …
What Hath Social Media Wrought?
In the coming year, the average American will consume 15.5 hours of media every day. We’ve come quite a long way from the 57 Channels (And Nothin’ On) days, and that was just 1992. In 2015, there are countless television networks, radio stations, satellite and streaming radio channels, media websites, blogs, social networks and beyond. …
Who Are You, And How Did You Get On My Facebook Feed?
If you’re like me, you need to see a psychiatric professional. But if you share the same experience I do on Facebook, you see a lot of people in your stream posting items you don’t care about. For me, if it’s not sports, digital marketing or Elizabeth Shue, I wonder who you are and why we are friends? …
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How To Explain Hashtags To Your Grandmother
I am asked a lot of questions about things people see on the Interwebs. It seems like nearly every Thanksgiving, Christmas or Arbor Day a relative corners me at the dinner table to ask me about hashtags (or something along those lines). Sometimes they ask, “Why are we gathering for a meal on Arbor Day?” Digressing …
The Idiot Magnet Facebook Killers
Once a year or so someone comes out with the newer, better, faster, smarter social media platform. And it is often billed as – wait for it – a “Facebook killer!” People openly beg for invites. “Please, oh please! I have to get in!” You’d think they were teenagers at the Playboy mansion’s velvet rope …
Noted Ad Guy Says Ad Guys Don’t Exist Anymore
“I think being an ad guy doesn’t really exist anymore, does it?” That was the rhetorical answer Steven Grasse gave in my recent interview with him for ThisMoment in Content Marketing, a video series I’m doing for ThisMoment. He went on to say equally as revealing things, adding, “I mean nobody looks at advertising … no …
Originality, Plagiarism and the Synthesis of Ideas
Almost as if planned, my first post on the new blog stirred up some level of controversy. In the comments section of a Facebook share of the post by my friend Scott Monty, a fellow social media speaker/author type decided to declare my work a fraud, my content stolen and the topic stale. The person in question …
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The Smallness of Our World
Keep in mind this may be the first time I’ve used the word “azure” in a sentence. But that is the only apt description of the color of the Mediterranean, or, at least the Myrtoan Sea south and west of Athens, that lapped against the marbled shores I saw in October. On a day cruise …
The ROI of Social Media: A Retrospective
We’ve been talking about the ROI of Social Media, or its return on investment, almost as long as we’ve been talking about social media itself. My first deep dive into the discussion was in 2008 when it became the biggest topic of conversation at a PRSA International convention. At that point, I made an interesting …
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