Eric Miltsch has a couple of decades experience leveraging digital marketing for the automotive industry. He’s so good at it, that he eventually co-founded a software platform for car dealers and brands to make selling cars online easier, optimized for search engines and even connected via social media.
I sat down with Eric to learn what he knows the rest of us can use, then talked about updating our social media policies thanks to the FTC’s new guidance on disclosures and social media. Finally on this episode, I share the Greatest Thanksgiving Story Ever. Buckle up!
And here are some other links we mentioned in the show:
- Friday’s Blog Post/Podcast Episode on the FTC’s new disclosure guidelines
- The FTC’s New Disclosure Guidelines PDF.
Go Ahead Caller is sponsored by Switcher Studio. Get a two-week free trial of the video production software I use on Go Ahead Caller at SwitcherStudio.com/Falls. After your trial, you can use the code FALLS and get 10% off your subscription for as long as you have it! Come watch the live show. Sometimes I show off how to use it! So simple and easy, even I can do it.
We hit the airwaves at 8 a.m. ET, 5 a.m. PT. Just follow me on LinkedIn for those nifty “He’s Live!” notifications in your stream and join us. Or subscribe to the podcast feed where we post the audio recordings after. That subscription and podcast is where I add a food-for-thought shorter episode each Friday to help you with your marketing and business challenges.
If you would like to suggest a guest on Go Ahead Caller, drop a name or idea in the comments. If your company targets marketing decision-makers, public relations and advertising agency professionals or CMOs, Go Ahead Caller is a great sponsorship opportunity to reach those audiences. We customize a sponsored content approach that helps deliver results to your business. Read more about it at JasonFalls.com/sponsor!