Few people know more about B2B content marketing than Amber Naslund. She’s been a part of marketing success stories like Radian6 (acquired by Salesforce) and Sysomos (acquired by Meltwater). She is currently the senior content marketing evangelist at LinkedIn. That’s convenient since this week’s episode of Go Ahead Caller moved from Facebook to LinkedIn for our first LinkedIn live!
I talked to Amber about her role, the challenges businesses have with content marketing and then dove into B2B content marketing specifically.
Later in the show, I touched on a great content marketing example of direct mail and old school content coming from a new-wave, hip, tech company to illustrate it’s more about meeting the consumer than just being tech and cool.
Give it a spin folks! (LinkedIn doesn’t allow for embeds of live recordings yet. So this will take you through to the LinkedIn page. But you should follow me there to get live stream alerts on Tuesday mornings so you can watch it live!)
And join me next Tuesday morning at 8 a.m. ET/5 a.m. PT over on LinkedIn for our first edition of LinkedIn Live! Be sure to share the show with your friends too, or may Gladwell investigate you.