Is Affiliate Marketing akin to or part of Influencer Marketing and why? I posed that question along with others to dive deep into both with industry veteran and frequent award-winner Angel Djambazov on Go Ahead Caller Tuesday. Angel was behind one of the first influencer marketing programs for online influencers I ever witnessed for Jones Soda. He’s been innovating in the space ever since. He’s currently a big part of Lab6 Media based in Seattle.
We talk about some misnomers around affiliate marketing and Angel offers ideas on how brands can get started with both affiliate and influencer marketing. I also give some search tips as Google has changed its mobile search design and this week’s rant is a doozie for you to consider while relaxing by the beach or pool this summer.
Give it a spin folks! (LinkedIn doesn’t allow for embeds of live recordings yet. So this will take you through to the LinkedIn page. But you should follow me there to get live stream alerts on Tuesday mornings so you can watch it live!)
And join me next Tuesday morning at 8 a.m. ET/5 a.m. PT over on LinkedIn for a real treat! Best-selling author Laura Gassner-Otting will be my guest and discuss her new book Limitless! Be sure to share the show with your friends too, or my your feet wind up like that.