Bill Harper of wmHarper has a very succinct and necessary reminder of the differences between branding, marketing and advertising. He shares those thoughts as well as has a great discussion with Jason Falls about finding consumer insights for better branding, marketing and advertising.
Jason also talks about Data Studio and reviews BrandMentions.com, a social listening platform.
And here are some other links we mentioned in the show:
Go Ahead Caller is sponsored by Switcher Studio. Get a two-week free trial of the video production software I use on Go Ahead Caller at SwitcherStudio.com/Falls. After your trial, you can use the code FALLS and get 10% off your subscription for as long as you have it! Come watch the live show. Sometimes I show off how to use it! So simple and easy, even I can do it.
We’re going to take the next couple of weeks off for the holidays. Join me back on LinkedIn Live on Tuesday, January 7 when we’ll get into the WOM with none other than Geno Church! That will broadcast live on LinkedIn at 8 a.m. ET, 5 a.m. PT, Tuesday, January 7. If you can’t join us on LinkedIn Live, don’t worry! We’ll post the audio recording to the podcast later that day.
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