David Meerman Scott is the worldwide best-selling author of the book The New Rules of Marketing and PR, but he has authored several other books, one of which hits shelves in January. His new offering is called Fanocracy: Turning Fans into Customers and Customers int Fans. He wrote the book with his daughter Reiko.
We dove into the topic of loyalty marketing, engaging your customers to become fans and advocates and much more in this podcast episode. Do yourself a favor and learn from one of the marketing masters.
Dial up the episode and share it with your network. They’ll appreciate the insights, I’m sure.
And here are some other links we mentioned in the show:
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Join me next week live on LinkedIn for the live recording of the podcast. My guest will be Bill Harper. He’s a branding guy who has a perspective worth discussing on how we mix and mingle the concepts of branding, advertising and marketing. So we’ll get some clarity and find out what he’s been up to of late.
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