A home contractor asked me last week how he could make his website better at attracting potential home builders or remodelers. I asked if he currently has a gallery of images to show off his work on the website. He did, but it was 5-6 pictures on a tucked away page that had been […]
The Insanely Easy Way to Show Your Work on Your Small Business Website Read More »
Recording a song or an entire album can take weeks, months, even years depending on lots of variables. While it is true that some bands can go into a studio and do 1-2 takes to capture the various instrumentation and vocals that go into a final recording, the production typically takes much longer. Then there
Like Music, The Perfect Marketing Mix Takes Time Read More »
Contrary to the implication of how most people use the term “conversion,” capturing someone’s email address or phone number isn’t the final step in earning a customer. In the digital space, it’s actually the first step. (Or probably the second or third, but the first big one.) What you need to do once you have
How does your small business nurture leads? Read More »
Dawn Wigginton is a dynamite online and offline media mind here in Louisville. We were chatting recently and she had a client recently who asked her how much reach and impact online reviews, particularly a bad review on Facebook had on a business. While Dawn and I discussed online reviews a bit, she came up with
How important are online reviews to your small business? Read More »
My friend Mark Schaefer has an interesting reaction to the Proctor & Gamble shift on social advertising over at {grow} today. He seems rather shocked that P&G decided to shift away from finely targeted social advertising, instead saying it will now pull back to a more broad approach on networks like Facebook, Twitter and Instagram.
What Proctor & Gamble May Have Missed With Social Advertising Read More »
According to the 2015 Forrester brief on improving social marketing maturity, Chief Marketing Officers are being judged on three primary key performance indicators (KPIs), especially when brands measure social media. Those are: Customer Acquisition, Customer Retention and Brand Value and Reputation. In a way, that’s something we’ve been saying for a few years now. I’ve
The Three Needles You Need To Move To Measure Social Media Read More »
We’re all in the business of generating leads. Whether it’s getting people to walk into your retail location or filling the top of your B2B funnel with email addresses, every single one of us benefits when we bring new customers to the table for our companies. Far be it from me to wax poetic like
The Nuts and Bolts of A Lead-Generation Marketing Funnel Read More »
If you’re still focused on vanity metrics for your brand, you’ve missed the boat. Vanity metrics no longer matter. They’re useless. And I’ll tell you why. Now that many social networks have developed reliable, relevant, paid solutions with never-before-seen targeting capabilities, it’s no longer necessary to focus on quantity of audience for social marketing success. Social
Why Vanity Metrics Don’t Matter Read More »
The single biggest complaint I’ve had about the social software game is that most companies offer their software for a somewhat reasonable price until they get venture funding. They’re then told by their investors they must focus on enterprise clients — you know, the ones who will pay ridiculous amounts of money for something that
Brand Embassy reverses trend, offers small business customer service solution Read More »
The biggest problem with social software reared its ugly head this week for me. It confuses even the most educated and experienced social marketer, never mind the brand manager who doesn’t have time to dive head first into social marketing and figure it all out for themselves. The problem is how social software is categorized,
The biggest problem with social software Read More »
I was outed a few months ago by a fellow “influencer” in the digital space (if you can call me that). I’d committed a mortal sin by his estimation. He was “devastated” and “disappointed.” He did it publicly. He shamed me. I unsubscribed from his newsletter. Never mind I subscribe to his blog via RSS
There’s no shame in unsubscribing Read More »
There’s a new all-in-one web tool out there for small businesses and it surfaces a lot of interesting features that can make digital easier. Mind you, it’s not an easy button … you still have to provide content and use the tool adequately, but it’s a start. Holonis offers an interesting digital content and social management system
Holonis offers decent all-in-one web solution for small business Read More »