Digital Marketing Archives - Page 3 of 5

#SmallBusinessWeek Answers – Fake Clicks in Pay-Per-Click and Facebook Ad Campaigns

To celebrate National #smallbusinessweek, which is this week (April 30 – May 6), I asked readers and followers to ask questions they needed answered to help their small businesses. I’m answering select questions via video all week and will start doing more answers like this moving forward. Today’s #smallbusinessweek question comes from Chris Slater, a […]

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#SmallBusinessWeek Answers – How to Find Snapchat Analytics

Digital Marketing

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#SmallBusinessWeek Answers – The Pros and Cons of Website Builders

Digital Marketing

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#SmallBusinessWeek Answers – Understanding Facebook’s Boost vs. Promote Features

Digital Marketing

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My List of Must Read Digital Marketing Blogs

Digital Marketing

A friend asked me this week which were my must read digital marketing blogs. Who do I turn to for inspiration and good content in the digital marketing and social media space? I typically answer that by saying you can tell by seeing what content I share on social media. If I find something useful,

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Hacking Digital Marketing for Small Business

Digital Marketing

Everyone looks for an easy button. It’s the way you think you can hack digital marketing for small business. You’ve got too little time to focus on what seems like a massive and ever-expanding world, so you try to find a way to leap frog the work to get to success. The truth is there’s

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Plan Around Data, Hope For Happy Accidents

Digital Marketing

Happy accidents are perhaps the most wonderful gift a small business or digital marketer can have. It’s those accidental discoveries that can fuel growth or even change our business plans completely. You have a random discussion with a stranger that sheds light on a new audience segment. Or you misspell a word in your pay-per-click

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Building Trust is Your Most Important Strategic Plan

Digital Marketing

What do you think your most important strategic plan is for the next five years? How about the next 10? 20? You can talk about user acquisition, revenue growth and market penetration all you want, but the most important strategic plan any business has right now is building trust. Why? Because all signs point to

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Scrunch Offers Quick, Easy Influencer Tool for Small Business

Digital Marketing

Monday we discussed the online-offline balance of influencer identification. One theme there was that an influencer tool for small business only gives you a look at half of the equation. It counts online metrics to deliver a set of recommendations for who might be your influencers. You still need to connect the online recommendations to

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The Trick to Understanding Influencers

Digital Marketing

Influence is not an easy thing to understand. Yes, there are dozens of softwares out there with understanding influencers as a claim. They measure how many followers people have. They count the number of likes and comments and such to put a number on someone’s “influence” to convince you they know. But they only give

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The Easy Way to Measure Twitter for Small Business

Digital Marketing, Small Business Marketing

How do you measure Twitter for Small Business? Is it the number of followers you have? What about the number of retweets each Tweet gets? Or the reach and impact of that message? Do you even know how to measure those things? If not, don’t feel bad. There are very smart marketers out there who don’t

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The 2017 Marketing Pricing Guide

Digital Marketing

NOTE: The 2017 Marketing Pricing Guide and its predecessor from 2015 inspired a full bi-annual effort to offer insights into what marketing costs across a range of disciplines and executional needs. Please see the main Marketing Pricing Guide menu to see updated information from 2017 and 2019 surveys. What does marketing cost? A lot of

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