The Conversation Research Institute’s recent high-level investigation into the concept of work-life balance found that the biggest themes emerging from the negative conversation were the ideas that it didn’t exist. The term was closely associated with the words “myth” and “impossible” among others in negative conversations. Looking at the U.S. State of Marketing Work Report […]
Is there work-life balance in marketing? Read More »
We all write. Whether it’s just little posts on Facebook, emails, articles or even computer code, we all write. I write for dozens of reasons. My primary one is because it allows me to share with the world the thoughtful, crazy and sometimes downright absurd ideas that bounce around my head. Sometimes, they help people.
Your business needs Funnel Cake. No, not funnel cakes, though oddly enough my father can hook you up there. In his retirement, he bought a funnel cake trailer. Srsly. What I’m talking about is lead attribution tool FunnelCake, a measurement platform that makes sense of all the lead inputs and conversion outputs from all the various
Why Your Business Needs Funnel Cake Read More »
You may have seen a Facebook Live post from me last month showing off a fancy new Crew 11 22″ expandable spinner carry-on from Travelpro Luggage, courtesy of my pal, Erik Deckers. I’ve been using it for a month and with a few trips under my belt, I can say I’ve enjoyed it immensely. Well, at least as much
Review: Travelpro Crew 11 22-inch Spinner Suitcase Read More »
In the good old days of social media – years ago (like 2007) – we called all these tools that went out and found conversations about your brand social monitoring platforms. Today, most of them call themselves social listening platforms. On the surface, you’d think there’s no difference. But there is. And in my
The Difference Between Social Monitoring and Social Listening Read More »
A Louisville Metro corrections officer has been suspended for posting a racist meme on his Facebook account. His commentary, which was simply, “Ha… Truth.” May, in fact, cost him his job. It has certainly stirred up quite a bit of emotion and reaction from the community here. Fortunately, city officials have acted quickly to suspend
Getting In Trouble For Social Media — One Thing Most Misunderstand Read More »
There’s a hard truth content marketers are facing in the industry today. For all our poking and prodding, evangelizing and convincing about the benefits to brands and businesses of social … For all our promises about how content marketing drives engagement, attracts new customers, builds trust and the like … we have to come to terms with
The Hard Truth Content Marketers Must Face Read More »
What do you think of when I say “mobile?” What about “mobile marketing?” That’s the problem. We think of mobile as a device. Whether an iPhone or an Android or even some sort of tablet, these things come to mind and we’ve conditioned ourselves to think of mobile as a type of object. But to
We Must Redefine Mobile to Succeed with Mobile Marketing Read More »
Once upon a time, my old blog was the No. 1 rated marketing blog in the world. Granted, Social Media Explorer was ranked by a handful of arbitrary metrics that could be (though in my case weren’t) manipulated. But for about three weeks in October of 2010, those metrics favored me for some reason. As
Getting Back To The Basics Read More »
Most people don’t call me by my name. My wife even calls me, “Jay” or “Jase” as if the extra “on” is burdensome. But it’s not just her. Most people call each other by a single syllable version of their name, unless their name is single itself. Even then, we often go by the first
What’s in a nickname? Read More »
When you think about it quickly, the news from a study from Acquity Group released last week that says Facebook is the most trusted media channel for content created by a brand or company, isn’t all that concerning. Facebook has become the primary consumer channel for finding and communicating with brands. Brand content on Facebook
The Problem with Trusting Content on Facebook Read More »
A friend has a problem with her boss. He feels threatened by her. She’s smarter, more hip to technology and has brought the company substantial business. She’s in line for a big promotion that would likely put her on his level and he hates it. He has no plans to better himself by learning technology
Get rid of the office mind games Read More »