Small business branding is typically an accident. The business is born out of a passion to perform a specific craft or serve a specific consumer. You love computers, so you start a computer repair business. You love helping others stay solvent with their money so you start doing bookkeeping for friends. And so on. Most small businesses are
The Best Gift You Can Give Your Small Business Read More »
If you’ve followed or read my work very long you know that I don’t do a lot of book reviews. When I do, you should pay attention to them. I’ve just finished The Customer Loyalty Loop by Noah Fleming and have to say that in the era of Jay Baer’s Hug Your Haters, I didn’t
Create customer loyalty with your own loyalty loop Read More »
We’ve started talking about how small businesses can make a transition from a referral based business to a lead-generation business and we’ve focused on the website as the starting point. But now let’s start to take our strategic thinking for our small business forward and build out the next step in the process, which is
What digital value proposition can your small business provide? Read More »
For you to be successful with digital marketing as a small business, you still have to start with your small business website. Certainly, it is possible to make waves without. Social media sites give you free (except for the time commitment) and easy access to potentially reach a lot of people. But for customers to
Small business success starts with your website Read More »