Small Business Marketing

The Small Business Gut-Check Guide to Mixing Personal Opinions in Social Media

A reader asked if she should reveal that she is behind a political-focused Twitter account. She isn’t doing anything subversive – just poking a little fun at politicians. But the gag account wound up on a listing of “accounts you should follow,” and her follower list exploded. Because some media outlets like to quote or […]

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5 Steps to Make Digital Marketing Drive Foot Traffic for Small Business

Many small businesses need foot traffic more than they need leads. For them, digital marketing seems like an bother more than a necessity. Your business may not need digital marketing to open its doors and operate. But at some point the flow of Relationship, Referral and ‘Round here customers will dwindle. What then? Digital marketing

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