We’ve got a special episode this week. You may recall a couple of weeks ago, I shared an episode of The Rise – The Community Commerce Marketing Show in which I talked to author and marketing thought-leader Jay Baer about his Time to Win research. This week, I share another episode of The Rise for similar reasons.

Mark Schaefer is another marketing industry expert and author-speaker type. He and I have been friends and collaborators for several years. I’ve always enjoyed his perspective on the marketing world. He actually authored one of the first big books about influence marketing called Return on Influence. Well worth the read, though it’s a few years old now.

Well, Mark has a new book out now called Belonging to the Brand. The subtitle of the book is “Why Community is the Last Great Marketing Strategy.” As you might expect for a guy who leads marketing for CIPIO.ai, which is the Community Commerce Marketing Company, this book immediately won me over. It’s chock full of goodness so having Mark on The Rise was a no-brainer.

But his insights and ideas are very relevant for us on Winfluence, too. Your content creators and influencers you work with are extensions of your community. If you do it well, they become beacons both in and for your community to stay connected, engaged and informed. 

Today, we’re going to watch and listen to that episode of The Rise and learn more about Mark’s new book, his take on why community is the last great marketing strategy and a lot more.

You can subscribe to The Rise at cipio.ai/podcast or by searching for The Rise – The Community Commerce Marketing Show wherever you get your podcasts. The show’s also stream each Wednesday at 2 p.m. Eastern, 11 a.m. Pacific on CIPIO.ai’s LinkedIn, YouTube and Twitter channels. I often simulcast it on my Twitter channel, too. Make a note on your calendar to check it out, if you’re interested.

This week, though, you don’t have to do anything more than you’re doing now. I’m going to play an episode of The Rise from a couple weeks back when my pal Mark Schaefer came on to talk about Belonging to the Brand.

The Winfluence theme music is “One More Look” featuring Jacquire King and Stephan Sharp by The K Club found on Facebook Sound Collection.

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