If your business is not paying attention to online reputation management, you could be in trouble and not know it. Amanda Henson handles online reputation management in all its various iterations for Kindred Healthcare. She stopped by to help us understand what it is, how to do it and what to watch for.
Listen (or click on the image to go see the video recording of the show) to our discussion to learn more about keeping your reputation in check and on scale. After Amanda’s interview, I rant a bit about Business Insider and their non-story about Facebook’s recent survey offer. Fun stuff.
Dial it up!
Other links and show notes:
- Last week’s show where I shared the reputation management example
- Business Insider’s article on Facebook’s influencer survey
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Next week, Stacy Griggs, the CEO of El Toro will come take us to school on the paid side of things. His company has pioneered the world of IP Targeting. Learn what that is next week. Don’t miss it live at 8 a.m. ET/5 a.m. PT, Tuesday, Aug. 13 on LinkedIn. (Follow me there for those “he’s live” notifications in your stream.) Or subscribe to the podcast and follow along with the interviews and bonus, podcast-only segments where I share thoughts on various digital marketing and other topics. Get it wherever you get podcasts.
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