Jeremiah Owyang posted a very interesting idea over at Hugh MacLeod’s place this week. Are we in the midst of a new Feudal System in our digital world with investors as kings/queens, entrepreneurs as lords/ladies and the rest of us as serfs? I’m a bit of a history buff, so I drew out that comparison a bit on this week’s podcast.
I also framed my answer to the question, “Should I bid for my own brand name in pay-per-click ads?” The answer isn’t always yes or no and I talk about how I come to that conclusion a bit. And in my rant this week, I get after the one thing that consistently gets under my skin about influencers and my own digital marketing brethren – the audacity of ego.
Dial it up and give it a listen!
Some other resources and links mentioned in the show:
- Ballin Down South’s Switcher Studio production
- Backlinko’s Google Click Through Rate Stats
- Talking to Strangers by Malcolm Gladwell on Amazon
- The Culture Code by Daniel Coyle on Amazon
Go Ahead Caller is sponsored by my friends at Switcher Studio. Get a two-week free trial of the video production software I use on Go Ahead Caller at SwitcherStudio.com/Falls. After your trial, you can use the code FALLS and get 10% off your subscription for as long as you have it! Yep! You get 10% off for the life of your subscription, no matter how long you use it. And come watch the show if you want to see it in action. When I talk about them on the program, I show you how it works. So simple and easy, even I can do it.
Next week, Stan Smith from the Detroit Convention and Visitor’s Bureau will join me to talk travel marketing, lead generation, content marketing and more. Join us for the live recording on LinkedIn Live at 8 a.m. ET/5 a.m. PT. Follow me there to get the handy, “he’s live” notifications. Or be sure to get the podcast recording on the show’s feed.
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