What is a brand’s role in helping influencers get better? What about an agency’s role? Surely you don’t think that side of the aisle doesn’t have one?
Influencers, podcasters, bloggers, vloggers and more are the channel du jour today for brands. But they aren’t traditional media with traditional training, respect for sponsor KPIs and the like. So what is our role on the brand and agency side in helping them get better? I shared that food-for-thought in this week-ender edition of The Jason Falls Show.
Give it a listen and let me know what you think in the comments!
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