What is a brand’s role in helping influencers get better? What about an agency’s role? Surely you don’t think that side of the aisle doesn’t have one?

Influencers, podcasters, bloggers, vloggers and more are the channel du jour today for brands. But they aren’t traditional media with traditional training, respect for sponsor KPIs and the like. So what is our role on the brand and agency side in helping them get better? I shared that food-for-thought in this week-ender edition of The Jason Falls Show.

Give it a listen and let me know what you think in the comments!

Go Ahead Caller is sponsored by my friends at Switcher Studio. Get a two-week free trial of the video production software I use on Go Ahead Caller at SwitcherStudio.com/Falls. After your trial, you can use the code FALLS and get 10% off your subscription for as long as you have it! Yep! You get 10% off for the life of your subscription, no matter how long you use it. And come watch the show if you want to see it in action. It’s so simple and easy, even I can do it.

Don’t miss our live recording of Go Ahead Caller Tuesdays at 8 a.m. ET/5 a.m. PT on LinkedIn. For the September 24th episode, I’ll have Stanford Smith, the interactive marketing manager for the CVB in Detroit to chat with. He’s a dynamic guy with great knowledge on lead-gen, content marketing and more. (Follow me on LinkedIn otherwise for those “he’s live” notifications in your stream.) Or subscribe to the podcast and get the episode when it goes on the feed later on Tuesday morning. Get it wherever you get podcasts.

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