New research around video marketing, especially adding video to your search efforts and incorporating YouTube in search strategies, is out from Google and the 4A’s. While both of those parties greatly benefit from you spending more on video marketing, the research is compelling: Start doing video if you aren’t already.

I talk about video marketing in light of the research, dive deeper into the usefulness of video marketing platforms like our sponsor Switcher Studio and answer LinkedIn Live questions during this episode of Go Ahead Caller.

And, toward the end, I open up the conversation of diversity hiring in the marketing, PR and digital industries. It’s high time we talked about the topic more so we can close the hiring gap and bring more diversity to our workforces and more work to diverse talent.

Dial it up!

Jason Falls on video marketing

Here are some of the links we talked about on the show:

Go Ahead Caller is sponsored by my friends at Switcher Studio. Get a two-week free trial of the video production software I use on Go Ahead Caller at After your trial, you can use the code FALLS and get 10% off your subscription for as long as you have it! Yep! You get 10% off for the life of your subscription, no matter how long you use it. And come watch the show if you want to see it in action. When I talk about them on the program, I show you how it works. So simple and easy, even I can do it.

Join me next week live on LinkedIn for the live recording of the podcast. My guest next week is none other than the impeccably dressed Scott Monty. He’s the former director of social media for Ford Motor Company and still one of the most sought after thought leaders in the digital space.

We hit the airwaves at 8 a.m. ET, 5 a.m. PT. Just follow me on LinkedIn for those nifty “He’s Live!” notifications in your stream and join us. Or subscribe to the podcast feed where we post the audio recordings after. And I add a food-for-thought shorter episode each Friday to help you with your marketing and business challenges.

If you would like to suggest a guest on Go Ahead Caller, drop a name or idea in the comments. If your company targets marketing decision-makers, public relations and advertising agency professionals or CMOs, Go Ahead Caller is a great sponsorship opportunity to reach those audiences. We customize a sponsored content approach that helps deliver results to your business. Read more about it at!

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