Alli Truttman started Wicked Sheets after being laid up in bed with an injury and realizing she had night sweats. A friend’s dri-fit shirt and some ingenuity later and the first sheet focused on moisture absorption was born.
Hear how Alli uses digital marketing and how she feels about competing with Amazon, while also selling there among other insights on this interview edition of The Jason Falls Show.
I also talk a bit about Data Studio from Google which can help you report and visualize your important digital marketing data. And I have a couple of funny rant-y moments about how I didn’t sleep due to cats and hate people who can’t properly execute a four-way-stop.
Enjoy!
Here are some of the links to content and resources mentioned on the show, or otherwise useful for the topics:
- Ballin’ Down South’s Switcher Studio video on Facebook
- SpyFu – The competitive software Alli mentioned
- Data Studio from Google
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Join me next week live on LinkedIn for the live recording of the podcast. My guest then is a bit of a mentor to me and many others! John Jantsch of Duct Tape Marketing fame will join me to talk about his new book!
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