Are you able to correlate website analytics to your marketing goals? Does the bounce rate, time on site or even user path data make its way into your monthly reporting? Should it?
The reality of today’s digital marketing world is that none of us have ample time to really dive into our measurement and reporting. So any trick you can use to understand your website analytics and how to correlate them to your website goals or even marketing goals is helpful.
My bet is there are 3-4 pieces of information within your website analytics — Google Analytics, Adobe Analytics or whatever you’re using — you could use to correlate success (or not) of your website and marketing efforts. It’s just a matter of thinking about each of those numbers you might see in a dashboard or report and what they might mean.
I dive into that more in this week’s Friday Food-for-Thought podcast episode. Enjoy!
Some links I mentioned in this episode are:
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Next week, Alli Truttmann, the CEO of Wicked Sheets will join us to talk about how she built her business, how to navigate the wild world of e-commerce and what digital marketing tactics have helped her do both. Join us for the live recording on LinkedIn Live at 8 a.m. ET/5 a.m. PT. Follow me there to get the handy, “he’s live” notifications. Or be sure to get the podcast recording on the show’s feed.
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