Alli Truttman started Wicked Sheets after being laid up in bed with an injury and realizing she had night sweats. A friend’s dri-fit shirt and some ingenuity later and the first sheet focused on moisture absorption was born.

Hear how Alli uses digital marketing and how she feels about competing with Amazon, while also selling there among other insights on this interview edition of The Jason Falls Show.

I also talk a bit about Data Studio from Google which can help you report and visualize your important digital marketing data. And I have a couple of funny rant-y moments about how I didn’t sleep due to cats and hate people who can’t properly execute a four-way-stop.


Alli Truttmann of Wicked Sheets on Go Ahead Caller

Here are some of the links to content and resources mentioned on the show, or otherwise useful for the topics:

Go Ahead Caller is sponsored by my friends at Switcher Studio. Get a two-week free trial of the video production software I use on Go Ahead Caller at After your trial, you can use the code FALLS and get 10% off your subscription for as long as you have it! Come watch the live show. Sometimes I show off how to use it! So simple and easy, even I can do it.

Join me next week live on LinkedIn for the live recording of the podcast. My guest then is a bit of a mentor to me and many others! John Jantsch of Duct Tape Marketing fame will join me to talk about his new book!

We hit the airwaves at 8 a.m. ET, 5 a.m. PT. Just follow me on LinkedIn for those nifty “He’s Live!” notifications in your stream and join us. Or subscribe to the podcast feed where we post the audio recordings after. That subscription and podcast is where I add a food-for-thought shorter episode each Friday to help you with your marketing and business challenges.

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