This is episode 178 of Winfluence. I don’t typically count or even add the episode number to the shows because I’ve always thought episode numbers were more of an internal cataloging system for the podcaster and listeners don’t care.
I keep track, but it’s easier to just search for the guest or topic on my website or even the podcast apps than have to remember numbers. Thanks to mobile phones, who has brain capacity to remember numbers anymore.
But I call out episode 178 today because this episode is the first with a repeat guest. Gary Arndt joined us in January of 2021 to talk about becoming influential via a podcast. He’s the host of Everything Everywhere Daily. That daily dose of history and trivia launched when the pandemic wiped out Gary’s other business. He was a travel and tourism blogger, photographer and podcaster. His industry shut down thanks to COVID.
Gary was out of a job and out of income. He didn’t have anything to do so he threw himself into starting a podcast, but running it like a business. He very quickly went from in the red to in the black.
When we last spoke, Gary was hitting around 60,000 downloads per month. That was about six or eight months into his new venture. He is now more than 10 times that in terms of monthly downloads. By the end of this year, he’ll likely hit one million monthly downloads.
And Gary is one man researching and writing one show per day from his basement. He’s an independent podcaster. Us indy folks don’t typically hit one million downloads in a year, much less a month.
In this episode we revisit Gary Arndt, who tells us the lessons he’s learned from trying everything, testing, iterating and climbing his way from zero to hero in the podcasting space. He shares the best methods to grow and a little of where his show has taken him, that he didn’t expect.
A lot of the advice Gary has for us correlates to growing your influence on social networks. But if you’re keenly interested in podcasting and getting specific advice on how to go big or go home, get ready to take some notes.
Welcome to two new sponsors to Winfluence this month! Today’s episode is brought to you by Zencastr and Basecamp. I’m excited to tell you more about them, because I use them both. All the interviews I record for this show are captured with Zencastr. I’ve used it for years to capture high-quality audio over the web. It does high-quality video, too.
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Gary Arndt FINAL Transcript
[00:00:00] Jason: On this episode of Winfluence.
[00:00:02] Gary: It’s no different than your cost of a customer in any business. Ads are sold on a CPM basis. The industry average right now is about $25. I have 365 shows that I produce a year. And that is roughly one third of a thousand. That means a subscriber who listens to all your shows in a year will be listening to a third of a CPM, which is about $8 something.
[00:00:26] Jason: There’s a difference between being an influencer and actually influencing. I’m Jason Falls, and in this podcast, we explore the people, companies, campaigns, and stories that illustrate that difference. Welcome to winfluence, the influence marketing podcast.
Hello again, friends. Thanks for listening to Winfluence, the influence marketing podcast. This is episode 178 of winfluence, not a real significant number. I don’t typically count or even add the episode numbers to the shows because I’ve always thought episode numbers were more of an internal cataloging system for the podcaster and listeners don’t care, but I digress.
I keep track of course, but it’s easier to just search for the guest or topic on my website, or even the podcast apps then have to remember numbers, thanks to mobile phones who has brain capacity to remember numbers anymore, right? But I call out episode one seventy eight today because this is the first episode with a repeat guest.
Gary Arndt joined us in January of 2021 to talk about becoming influential via a podcast. He’s the host of Everything Everywhere Daily. That daily dose of history and trivia launched when the pandemic wiped out Gary’s other business, he was a travel and tourism blogger photographer, and podcaster. His industry shut down, thanks to COVID. Gary was out of a job and out of income, he didn’t have anything to do. So he threw himself into starting a podcast, but Gary’s a smart guy. He ran it like a business. He very quickly went from in the red to, in the black. When we last spoke, Gary was hitting around 60,000 downloads per month.
That was about six or eight months into his new venture. He now has more than 10 times that in terms of monthly downloads, by the end of this year, he’s likely to hit. 1 million monthly downloads. And Gary is one man researching and writing one show per day from his basement. He’s an independent podcaster us indie folks.
Don’t typically hit 1 million downloads in a year, much less a month. Today, we revisit with Gary Arndt who tells us the lessons he’s learned from trying everything, testing, iterating, and climbing his way from zero to hero in the podcasting space. He shares the best methods to grow and a little of where his show has taken him, that he didn’t expect.
A lot of the advice Gary has for us correlates to growing your influence on social networks. But if you’re keenly interested in podcasting and getting specific advice on how to go big or go home, get ready to take some notes. Before we talk to Gary, let me tell you a little something more about influences presenting sponsor Tagger.
It’s a complete influencer marketing management solution. With Tagger, you can find, engage, hire, collaborate, review, and measure all of your influence marketing efforts. I tested the Tagger outreach feature, recently, I found an influencer I wanted to work with with one click. I added them to a campaign. I jumped over to the engagement area and sent them an email from inside the tool so that when they respond, the communications thread is documented there.
That cuts down on a lot of confusion and conflict for sure with various messages on emails and DMS and so on and so forth. I can really capture everything right there in the tool. Now I could go on, but you know, I use Tagger every day. You should check it out to, it might be right for your brand or your agency.
Go to jasonfalls.co/tagger to get a free demo. It’s all I ask you to do. Just do the free demo. If it’s not right for you, that’s okay. But go do the free demo and see what you could be using with a tool like this. jasonfalls.co/tagger, check it out. From zero to hero in the podcast space. Tips on how to grow your show or other audiences from Gary Arndt from Everything Everywhere Daily. He’s next, on Winfluence.
Gary you are the first person to be on Winfluence twice until now. I haven’t done return visits, but the last time we talked, you were, I think maybe six months to a year into Everything Everywhere. You shifted to building a podcast because your travel conference and travel, everything got Covided, but you were seeing some great success early on. Well, now you’re about to hit a milestone that’s quite unusual for an independent podcaster. Tell us how the show’s going.
[00:05:07] Gary: It is going really well. When I launched the show, you have certain milestones and goals that you want achieve, but I always try not to put a date on them. Because sometimes you may achieve them faster. Sometimes it takes a little bit longer. You don’t know, but yeah, one of my goals that I did put a date on was for 2020, I wanted to get a million downloads in a month. And to put that into perspective, I was getting a little bit over a hundred thousand downloads a month in December of 2021.
So it’d basically be a 10 X increase. This year. And as of right now, I’m basically doing 700,000 downloads in a month. So the show has seen a lot of growth this year and it just keeps continuing, you know, I’m setting new records for weekly and daily downloads all the time. And, uh, the train just keeps going.
[00:05:54] Jason: That’s fantastic. And for those people out there who may not know, give us the elevator pitch on what everything everywhere is and what you cover.
[00:06:02] Gary: I cover everything. I have broken every rule of podcasting that everyone says you gotta niche down and then keep nicheing until you can’t niche any further. And then niche again. I was like, no, I’m gonna, I’m gonna do a show about everything. So I basically made the show that I wanted to listen to. I’m a guy who has a wide variety of interest.
Very curious about things I’ll get lost for hours, reading Wikipedia, where you end up going from one article to the next. And it’s just a very wide range of things that I’m interested in. And so I made a show that caters to that, figuring if I am interested in this stuff, Someone else has gotta be interested in this stuff as well.
And it turns out that there are a lot of people that have wide ranging interests and are very curious people, but there’s also turns out other benefits to doing a show like this in that basically I can do a show about anything.
One of the things I have not done any shows on so far, cuz I’m kind of holding off and I maybe there’s someone in your audience listening to this would be something about.
Bourbon or spirits or the history of these certain drinks?
[00:07:06] Jason: I think I could help you there, Gary.
[00:07:09] Gary: Because, you know, I had one person that followed one, one group that followed me over from the travel world and that was the tourist office of Spain. And they were basically like, just do something about Spain.
They were not picky. So I ended up, I’ve done maybe two dozen episode. About Spain’s stuff. Mm-hmm and they didn’t, they even asked me what it was. They found out the day, you know, the show came out and they have just been pleased as punch because it gets people thinking about their destination in a way that’s different that it isn’t oh, come here and need at this cafe and stay at this hotel.
No, I’m telling the story of, for Nan Magellan, wasn’t the first person to go around the world. He really died and it. Spanish guy on his ship, that actually was the first person to do it. And now there’s a ship named after him. And the Spanish Navy has this crew on a sailing ship that goes out and you can actually go see it and visit it.
And the people who work for the tourism board are like, we didn’t know that. And there there’s lots of these historical things that, and there are ways of looking at the world that people, they just didn’t know that. And so it gives me opportunities to talk about things in a way that maybe are a little bit different than, you know, I bet most people.
Even like, just to use the example. Cause I know of like, what is the difference between Irish whiskey, scotch whiskey and American whiskeys. There is a difference. Most people have no idea. They don’t know what it is. They think it’s just, well, that’s made in Scotland, that’s made in Ireland. This is made in America and that is true.
But there’s also a distinction in how it’s made. And most people don’t know that. Or what’s the difference between rum and vodka? Well, they know they’re different. They taste different. But why what? And so there’s things like that, you know, in all areas of life that people just don’t know the story behind it.
And, you know, and I know that there was a great deal of demand for this based on the success of many different YouTube channels that are kind of similar that have sort of an educational theme. And it was just a matter of time and it’s really been starting to pay off. And I should say the response I’ve gotten from the audience.
Has been really overwhelming. The reviews I get are not like, oh, this is a great show. You should listen to it. It’s this is the greatest podcast of all time. And I’m not exaggerating when I say this, you can just literally go to my apple podcast page. And it’s like, this is the goat. Best of all time, five stars.
Not like they really like the show. So I’ve tapped into something that I don’t think. Has necessarily been tapped into in the same way. And the other thing that people seem to like is that it’s not one of these NPR overproduced. Hi, my name’s Gary and today we’re gonna be talking to a man who’s been fishing for a living.
You know, there’s always some background, sea music, you know, on the back or something. It’s a tight show. That’s well researched and, uh, I think that’s what people like about it.
[00:09:54] Jason: Well, I, it’s definitely one of the main reasons I listen to it and I like it is because it’s a, it’s fairly short. Your episodes are, you know, usually 10 to 15 minutes at most.
You’re talking about a topic you’re giving me trivial knowledge. And I think if you look at the pop culture and the people who watch jeopardy and the people who play trivial pursuit and whatnot, that’s your audience. It’s people who love to learn something new every day. And I like the way that you, as you said, it’s not overproduced, you’re not producing a radio drama.
You’re doing a very tight well reached, researched script that you’re reading. And so immediately when the listener hops on, they, if they’ve never heard it before, they can listen to it for 30 seconds and go, I trust this guy because this is factual information. I can tell it’s well researched. He’s given it to me quick, easy, and a tight package.
I don’t have to spend 45 minutes listening to this thing and I’m gonna learn something and that’s perfect timing for commutes. It’s perfect timing for if people wanna listen while they go to the bathroom or walk their dog or whatever. I, I mean, you just really nailed it as you kind of planned this show from the get go.
[00:10:58] Gary: Yeah. And there’s certain things that I’ve discovered in the process that I didn’t even know when I started one is, and I, I don’t have data for. But I have enough data points where I think it’s true. People tend to listen to shorter shows first. So if you have a queue of shows and one of them is 10 minutes and another one is a two hour interview.
They’ll listen to the 10 minute, one first, get it out of the way, because they know they probably won’t get through the two hour one regardless, you know? Yep. Anyhow. And the other thing is the way I design the show is I always have like a 20 to 32nd cold open that cold open I can cut and paste that text goes into the show notes.
If I post it on Facebook, that’s the text. I use the audio from that. That’s what I use on. I’ve gotten 10,000 followers on TikTok. Just doing that. I just take the 32nd cold open, slap a vertical image on it. That vertical image is what I use for Pinterest mm-hmm . So I’m just, I’m able to reuse all this stuff.
And because I’m doing a daily show, you have to be able to, I think, efficiently do a lot of this. You always hear about podcasters, like, oh, I took eight hours instead at my show. It’s like, that does not work. You have to publish that you have to deliver every day. And that’s really the secret to doing a daily show. The perfect can be the enemy of the good.
[00:12:08] Jason: Well, there’s a, there’s a lot of reasons why your show has grown. I think obviously the content and the construct of the show has a lot to do with it, but I want to dig into the steps you’ve taken to build this sort of behemoth of a show in a relatively short amount of time, primarily because those content, creators and brands out there listening, they can take away some ideas on how they can build an audience for a podcast.
If that’s an avenue they wanna pursue.
So outside of, you know, doing a show about everything so that you have this license to talk about. Anything you wanna do take us through the top three or four ways. You’ve actually grown that audience.
[00:12:43] Gary: The first is the realization that a podcast is a media property, no different than the Marvel cinematic universe and the Avengers.
Obviously the scale is different, but it’s a media property. And a lot of people complain about the discoverability problem with podcast. And I have come to the conclusion. There is no discoverability problem, or at least there is no it’s no different than the discoverability problem for books or the discoverability problem for movie.
The Avengers, the most recent one, one of the biggest selling blockbusters of all time had a 200 million marketing budget for a movie that everybody knew was coming out, that everyone wanted to see. They still had to spend an enormous amount of money books sale, and I’m, you’ve written several books.
You’ve been through the process. You know what goes into it? People aren’t just going to randomly walk in a bookstore and probably find it. You gotta put it in front of them. And a podcast is no different. I’ve invested money, quite a bit of money, and I will be investing a lot more money in the future in doing this.
And I’ve been investing it in advertisements, on podcast apps, on other podcasts, doing feed drops, things like that. And you have to go where the listeners are. And one of the things I’ve learned in growing a following on other social platforms like Instagram and whatnot, is that you have to grow the platform on the platform.
Mm. And if you wanna grow a podcast, you gotta do it where the podcast listeners are, which is on other podcasts or at least in podcast apps. So that’s, I’d say the biggest lesson. You have to treat it like a business. No one would open a restaurant and never, if you devote $0 to promotion, the odds of your success are gonna be greatly diminished.
I think that’s truth podcasting. There are a lot of podcasts out there and it’s very difficult for people to find you unless you get in front of them. And I’ve had a lot of people contact me. Yeah. I found your show through this ad. I heard on this other thing, or you just need to get them interested and then once they’re there you get ’em hooked.
So that’s and so many podcasters don’t do that.
[00:14:38] Jason: That’s very true. So let’s talk about paid advertising for your show, as opposed to on your show, which we can touch on that later. But because for people who know much about you before everything everywhere, you were a. Very successful travel journalists, blogger, photographer, podcaster.
You had a nice online audience already. I know you started out in the content creator world after a successful exit from a startup back in the.com era. So it might be easy for someone to assume you started everything everywhere with a bank role to invest in all this. But I don’t think that’s accurate. Is it?
[00:15:10] Gary: This podcast? No. So I basically traveled around the world for. You know, from 2007 to the pandemic, for most of that time, it was just through savings. I had from selling a business and selling a house towards the end. I was starting to actually make a living off of it and bringing in a fair amount of income, but that all dried up when the pandemic hit.
And, you know, I lost, I think I mentioned this on the last time I was on 95% of my income in March of 2020, just vanished. And it really put me underwater. So one of the reasons I actually did a daily. Is one I had the time and two, I just did the math and the math is so much better. The more episodes you put out, the more ads you can put, the more opportunities for people to discover you.
And, uh, if I wanted to grow quickly, I knew this was probably one of the quickest paths to doing it. So that was what I did. And in figuring out how I do this, like I realized, okay, I don’t have a lot of money to do a lot of these investments. So what I’ll do is start the show. Hustle drum up as much support as you can do the social media stuff.
Then once money can start rolling in, take that money, use it for promotion to grow the show, which will bring in more money that you can now invest more money to en grow the show. So I’ve just called it like the flywheel approach. Takes a long time to get at that wheel moving, but once it starts moving, you can start rotating faster and faster and faster and faster.
So this summer I have signed my first 10 figure deal for advertising on my podcast. And I’ve also just spent five grand. On a promotion that’ll be running next Monday. It’ll end just before podcast movement, which is good timing. So that’s my biggest promotion that I’ve spent money on. And that’s the plan.
And, you know, my goal is to get this show to a point where it’s doing a hundred thousand downloads per episode. Wow. And I think I can do that within two to three years. So that would be roughly another 10 X increase, but I see no reason why it can’t the audience for it is enormous. It is certainly globally, but I’m just going to have to make that investment to achieve that.
But once I can get to that point and I’m already noticing this right now, no one wanted to give me the time of day a year ago. And now I got podcast networks coming to me almost, you know, a couple times a week. Oh, Hey, we really love your show. You know? So it’s definitely paid. But the thing is I treat it as a business.
Yeah. It’s not a hobby.
[00:17:24] Jason: I also love your analysis of the cost of a subscriber. Walk us through that math again so people can see why, you know, a couple hundred bucks here and there can make a really big difference in the long term in, in terms of monetization. Yeah.
[00:17:35] Gary: So it’s no different than, you know, your cost of a customer in, in any business, but in the case of podcasting and I’ll just use advertising as the revenue model, cuz it makes the math.
But if you’re selling a course or, or consulting services, you can also figure it out as well. Ads are sold on a CPM basis, which is the cost per the Ms. Per thousand. So you have to think about, and the industry average right now is about $25. Although I feel going forward, I can get much more than that. So I have 365 shows that I produce a year.
And that is roughly one third of a thousand. So if you’re selling for $25 CPM, that means the average subscriber who listens to all your shows in a year will be listening to a third of a CPM, which is about $8. That’s just, if I run one ad per episode, for the average, that’s a floor, not a ceiling. Right.
So I can be sure if I can get a describe. That’s gonna be worth about $8 a year. So my cost of acquisition for a subscriber. So I started, when I began buying ads, I started doing the math. I realized I can buy them for about not buy them, but acquire them for about one to $2. And that’s a huge arbitrage.
That’s a huge difference that that’s printing money basically. And there’s only a few indie podcasters that have figured this out. And most of them don’t talk about it very much because I, I religiously every day I would document I’d go to every site that had ads that allow you to promote and I’d figure out who those podcasters were.
And then I did a lot of the research. On the back, cuz there is data, you can actually find on a lot of podcasts to at least get a good idea of where they’re at. And I figured out what they were doing and I copied what a lot of those people were doing and on the sites where they promoted. And so yeah, if you know the value of a subscriber, then you can figure out if it’s worthwhile to.
Spend money on promotion to acquire those subscribers. If you have a weekly show, whereas a daily show is roughly a third of a thousand weekly show, let’s say you do 50 shows a year out of 52 weeks. You’re looking at roughly 5% of a CPM, and then you can just calculate it from there.
[00:19:40] Jason: Yeah, that’s good stuff. We are talking to Gary aren’t of the everything everywhere podcast. You should just go subscribe. Now, if you don’t already, it’s a short daily dose of knowledge, a lot of history, a little. Art and science and humanities in there too, but very little politics and brow firing to be found. So you don’t have to worry about all that.
When we come back, I want to ask Gary where the podcast has taken him, that he didn’t expect. So stay tuned.
Back with Gary art, from the everything everywhere podcast on pace to eclipse a million downloads, not in a year, but in a month. By the end of 2022, it’s just a couple years old as well. Tremendous growth for an independent show. And let’s touch on that for a quick second, Gary, your show is just you in your basement, knocking out great content.
You’ve achieved a huge number of downloads, not as part of a big podcast network or media company. That’s not very. You mentioned that some of the podcast networks have approached you probably about joining. I wonder if anybody’s approached you yet and said, Hey, can we buy you?
[00:20:47] Gary: Uh, no, I’m far from the thing you have to remember is that there are many orders of magnitude difference between the very top tier podcast on the bottom.
And I’m, I’m doing well, but you gotta remember. When you’re looking at aggregate downloads, I have a daily show. So, you know, compared to a weekly show, you can multiply that by seven. I’m just now starting to get on the radar of a lot of these networks. So I still have, like I said, I there’s still room for 10 to a hundred fold growth in this show over the next several years.
So there’s a lot of room for growth. And maybe when something like that happens, who knows. But as of right now, I don’t think anybody would find it, something worth buying. And just one thing you said before the break, you said, there’s no politics. That’s a purposeful decision that I made. Early on cuz I did an analysis of one star reviews on a lot of podcasts and there are two things, two things that overwhelmingly are responsible for the most one star reviews.
One is that there are too many ads on a show. And the second is inserting politics when it’s not necessary. Mm-hmm . Now, if you have a political show, that’s fine. Go nuts. That that’s, that’s what you’re doing. But if you don’t have a political show and you’re constantly just inserting barbs about politicians or whatever in the news, you are going to be alienating about half your audience.
and I purposely even stay away from mentioning things that are in the news. There’s a couple times where I’ve had to mention, uh, the war in Ukraine, cuz I was talking about something, dealing with the military. And I did an episode about, uh, the James web telescope, which is kind of in the news and another about the volcanic eruption in Toga.
Those aren’t really, you know, hot button, political issues. Those are more an explainer like, Hey, this was in the news. Let me explain what really happened and, and how this. So, yeah, I purposely stay away from politics. And the other thing I purposely did when I started is I decided not to use any foul language and to make it as family friendly as possible, simply because there are some other podcasts I listen to that I really enjoy and they don’t do that.
And I could easily see over the course of years how it turned a lot of people. You don’t gain anything by being crude. So I made the decision, I was just gonna keep it clean. And one of the things that ended up happening, and again, I didn’t intend this parents started listening with their kids and my show is not for kids, right?
Not in the extent that like, you know, if kids programming is, you know, Barney, the dinosaur, it’s not that, but kids listen. Because they’re bright, curious kids. Yeah. You know, there’s, there’s no reason a kid couldn’t listen to the show. And so I get parents that say that they’re nine year old. My show is their favorite podcast.
And like my show today was on Hyman Rickover and the creation of the nuclear Navy. And there’s a nine year old kid listening about an 83 year old Admiral who was in the us Navy. But you know, if they’re bright enough, they’re gonna at least be introduced to some of these topics that they might not have known.
At least we’ll be able to broaden their knowledge base of something that they probably wouldn’t get in school. Well, you’re
[00:23:43] Jason: feeding the hunger of the quiz bowl and academic team members of the future, which is a good thing. I was on the academic team. I would’ve at nine years old, probably would’ve listened to your show.
[00:23:52] Gary: Good. I, you know, I tell people when they leave a review that their kids love. It’s like you are a good parent.
[00:23:57] Jason: That’s great. And it doesn’t really surprise me. I actually had a hand in my, you know, content strategy, social media strategy days. I had a hand in developing Wonderopolis, which was. A content engine for the national center for families learning in C, which is a literacy nonprofit, and the, the goal there, the original goal of that content engine, which was basically a blog, was to give parents something, to engage their children with at home, to supplement classroom learning.
But what ended up happening is the wonder of the day, which was kind of the concept of the content engine that wonder of the day wound up being used by teachers in school. So it’s very similar. I wonder if you’ve thought about yet. Plans to spin off something that might be more targeted for that educational use, from what you’re doing.
[00:24:43] Gary: I’ve certainly thought about targeting that market, like the homeschooling market, as in terms, just in terms of marketing, that here’s a free resource that costs you, nothing that you can get your kids to listen to. And then I’ve also thought, well, then I could probably maybe do like a daily newsletter that could correspond to that.
Day’s. Where it could be just here are five, there’s a short quiz for retention, five things that you should have taken away from this episode. So there are things that I definitely can do. And I also have had teachers say that they listen to the show in their classroom, which I never expected or never even thought of when I started the show.
So in fact, I, where I live right now, there’s this bar I go to. And one of the bartenders. Once a week, it’s his part-time job. He teaches AP world history and I got talking to him, you know, about all my travels and stuff. He goes, man, you should come in and talk to my class. So I’m actually gonna be doing that.
And I also think one of the reasons why kids are listening to it is I do not pander to them. It’s not for kids or hate teens. Cause they hate that they wanna be dealt with as adults and with respect. And so by not pandering, you kind of make something which I think is actually, they’re probably going to enjoy. Then if you tried to make it. Four kids.
[00:25:54] Jason: All right. I, I do wanna touch on monetization a little differently. We touched on advertising your show, but I wanna also talk about advertising on your show. You’ve always run ads on your show, some podcasters don’t and that’s fine, but take us through how you approach ads with respect to the listener experience, and then tell us how you manage or handle the ads you do.
Cuz there’s a dozen ways to do that from affiliate stuff to signing up for ad networks, with dynamic insert and all that jazz. So give us the rundown on your approach to advertising.
[00:26:23] Gary: So right now I’m doing dynamic ads for everything, even if it’s a host red ad. So that way you can sell a set number of downloads.
And most of them will probably appear on the most recent episodes, but if people are listening from the back catalog and I get a lot of back catalog listeners, they will hear that as well. Most of my stuff right now is being handled through another network. I’m not gonna say too much about that other than my contract ends at the end in December.
um, I think there’s a lot more that I could be. One of the things that I am doing is I’m working on, uh, a tour for 20, 23 in Rome that I hope to be announcing soon. And there’s been a lot of interest in people going on a Rome tour with me. So that’s something that I’m really looking forward to. That’s a, you know, I think tours are a way that a lot of content creators, not just podcasters could potentially monetize things.
It doesn’t even have to be a tour. It could just be some sort of in person event that I think that’s often overlooked. People are so focused on doing digital stuff like eBooks and courses that they often forget that there’s maybe demand for in person type things. And I think, especially for what I. The Rome tour is just gonna be a deep dive into one place mm-hmm
And before the tour, I may be even doing some online lectures talking about some of the things that we’re gonna be visiting that, you know, tour companies just usually don’t do because the primary focus of the tour is going to be educational. Yeah. And if this goes well, then there’s no reason why I couldn’t stamp these out for different cities and maybe even work with different tour guides in different places to do these kind of education focused tours, whether it’s a walking tour in New York and San Francisco or, you know, whatever.
[00:28:00] Jason: Sure. That sounds great. And to give us a little bit of a callback here, I know that, you know, this is probably passed for you, although you probably still have a relationship with him. I really appreciated and loved. And I’m glad you brought it up the way that you handled the sponsorship with the tourism folks from Spain, because when you started that, when that started up for you, that’s when I was really like diving in and listening to every episode.
And it was really awesome because you spent the episode educating people about something that had to do with Spain. And then in the middle of that, there was this highly relevant. Recent information sort of read of, Hey, go to spain.gov or whatever it was, the, the URL so that you can learn more. And so I love the way you incorporated that.
And it sounds to me like you’ve got almost a blueprint here. If this Rome trip goes well to do what you just said to just say, okay, then we’re gonna do Greece and then we’re gonna do China and then we’re gonna do Australia and then we’re gonna do whatever. So you’ve got a, a nice roadmap out there ahead of you, which is.
[00:28:56] Gary: Yeah, I, and I’m just, I’m such a convert to podcasting now. I mean, I had done a podcast for many years. I started one in 2009, but it was kind of always just a half ass thing that we did and, you know, we’d have a guest on and, you know, we chew the fab. We never made a dime off of it in over a decade. So when I started this, I, okay.
I’m gonna take all the stuff I learned. I’m gonna do it. Right. And I’m gonna put my head down and just focus on the show. And that’s what I’ve been doing. I haven’t traveled anywhere since this started. And I I’ve, I’ve had opportunities, but it’s like, well, if I have to miss episodes, I I’d rather focus on growing the business right now than I would traveling because I’ve traveled quite a bit. So I’m good.
[00:29:34] Jason: Well sure. Gary, I’m guessing there’s a few folks listening who are not yet part of your subscriber base, but would like to be tell ’em where they can find the show and where they can find you on the interwebs,
[00:29:43] Gary: wherever you are listening to this right now, just go search for everything everywhere, daily, and you’ll find it.
And what I always advise people is there’s no order to the shows, pick one, you like, and if you like. You’ll listen to a hundred more. And if you don’t, you won’t listen to another one. So
[00:29:59] Jason: I have a feeling a lot more people will be doing the listening to a hundred more. Well, Gary, congratulations on the success.
It’s great to see somebody disrupting the industry from an independent podcast or perspective. I certainly hope you continue to grow and keep crushing it. 10 X and all that good stuff. I really appreciate your time. And thanks for being here.
[00:30:15] Gary: Thanks for having me.
[00:30:20] Jason: I am proud to say I’ve been a regular listener of everything everywhere daily for a couple years now. I really enjoy trivia and history and learning new things. And it might just be the perfect show for that. So Gary has obviously hit on a pulse of something that is relevant to a lot of people. Go check him out by searching for everything everywhere daily on your podcast, app of choice.
You can also hit him up at everything-everywhere.com. He’s also everything everywhere on Instagram, everything everywhere cast on TikTok and everywhere trip, on Twitter and Gary is of course a seasoned travel blogger, photographer, and expert. So if you have questions about travel, I’m sure he would be happy to answer those two and go find one of those episodes about Spain and witness the magic of contextually relevant sponsored content.
Content creators everywhere can learn from this. It’s so good. I’ll throw a link to an episode or two in the show notes at jasonfalls.com. Go check those out. When you have a chance, speaking of links, I’d like to ask you to link your friends and colleagues to winfluence. It’s a handy show for those who want to know more about influence, influence marketing, and how it can help your business share this episode, would you or a link to winfluencepod.com with your friends and colleagues?
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