If you want to track a true digital marketing case study, pay attention to what Ilana Rabinowitz is doing at Lion Brand Yarns. The company moved from a catalog operation to full-scale e-commerce and an audience built on content marketing with great influencer programs. An all of it was done on Ilana’s watch.

Ilana joined me on Go Ahead Caller to talk about Lion Brand’s digital marketing, her journey with the company and more. Dial it up!

Ilana can be found online as @Ilana221 on Twitter. Lion Brand Yarns is there for the taking, knitting and buying at LionBrand.com.

And as an editorial note, Bottled In Bond Day was March 3, not March 5. I got my dates mixed up.

Would you like me to interview someone that would help your business? Drop your suggestions in the comments or send them to me on the social networks (I’m @JasonFalls almost everywhere) or via email at jason – at – jasonfalls.com.

Join me each Tuesday morning between 8 a.m. and 8:15 a.m. ET for a Facebook Live broadcast of Go Ahead Caller. And share the show with your friends. Or I’ll come knit in your kitchen.

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