When Leo Morejon and team at Oreo Cookies and 360i jumped into live posting during the 2013 Super Bowl, they had no idea they were about to set a standard for real-time brand social media magic. And then the lights in the Superdome went out.

You can still Dunk in the Dark!

Morejon joined me for Episode 47 of Go Ahead Caller to talk about building real-time social media teams and scaling content marketing. We talked about the future of content versus community management and a host of other topics, too. And I offered up some pointers of optimizing images on your website to help with Search Engine Optimization.

Dial it up, share it with a colleague or friend who might enjoy it and feel free to Dunk whilst watching!

Morejon can be found online at his website, Build and Inspire or on Twitter, Facebook, LinkedIn or Instagram.

Do you have someone in the marketing world you would like me to invite on the show? Drop your suggestions in the comments or send them to me on the social networks (I’m @JasonFalls almost everywhere) or via email at jason – at – jasonfalls.com.

Join me each Tuesday morning between 8 a.m. and 8:15 a.m. ET for a Facebook Live broadcast of Go Ahead Caller. And share the show with your friends. Or I’ll come turn out your lights. Heh.

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