It’s always fun for me, and I hope for you, when I run across someone who has multiple perspectives on the influencer marketing industry. I feel like I bring that to the table a bit. I work at an agency, Cornett, and devise and manage influence marketing programs for a number of our clients. But I also have a modest network of B2B influencer as a social media and social technology person, plus a nice podcast audience … thank you for that … so I sometimes play the role of influencer myself.
Larry Beaman has a couple of perspectives at play on the topic, too. He’s currently the chief growth officer at Gen.Video, an influencer marketing platform with some neat path to purchase sales technology … so he’s on the software and vendor side of the aisle. Once upon a time he worked for IZEA one of the grandfather SaaS solutions in the industry. And he spent a bit of time at Edelman, one of the largest public relations firms in the world. So he has the agency side of the aisle covered, too.
Larry’s expertise is vast, but his specialty, if he has one, is building measurement programs for influencer marketing efforts. So we started the conversation there and ran through a gamut of industry topics in our conversation. He even took a swipe at what we’re going to be talking about in 2022 across the industry. Will it be all about the Metaverse?
We’ll find out.
I’ve been testing and talking to you about TrendHERO for the last two weeks. It’s a new but advanced influencer marketing software platform specific to Instagram. TrendHERO can help you search and discover Instagrammers based on a wide range of filters, from nano influencers, all the way to celebrities. There are over 90 million profiles in their database.
The feature I like most is its advanced fake followers check. They also have an algorithm that tells you how real the comments are on a given Instagrammer’s content. So if you’re in a vertical that might be susceptible to comment pods and fake followers, TrendHERO can help you suss out which Instagrammers are worth it and which aren’t.
The great thing about TrendHERO is they’re giving you a 14-day free trial just for listening to Winfluence! And if you decide you want to use the platform after that, the lite plan is just $15.99 per month.
Sign up for that free trial now at trendhero.io/falls.
Other Influencer Marketing Podcasts of note …
Order Winfluence now!
Winfluence – Reframing Influencer Marketing to Ignite Your Brand is available now in paperback, Kindle/eBook and audio book formats. Get it in the medium of your choice on Amazon or get a special discount on the paperback version of the book by clicking the button below, buying on the Entrepreneur Press bookstore and using the discount code FALLS20. That earns you 20% off the retail price. Read and learn why we’ve been backed into a corner to think influencer marketing means Instagram and YouTube and how reframing it to be “influence” marketing makes us smarter marketers.