The circle of life isn’t just an inspirational Elton John and Disney song. It’s an apt description of how a lot of things work, especially trends in the marketing world. Remember about seven or eight years ago when all the marketing talking heads were trashing QR codes? Alright, now think about how you’ve accessed the menu in a restaurant in the last couple of months. 

Whether it’s the technology or just whatever method is hip at the moment, everything seems to come and go in cycles. And we’re starting to see that come true for influencers as well.

About the same time people were starting to roll their eyes at QR codes, the same social media thought leaders were telling brands not to put too many eggs in Facebook’s basket. That’s starting to happen again. Only this time with influencers.

But that brings to mind the question: Will the influencer marketing industry be able to keep up with that trend? 

I explain more in today’s commentary.

Today’s episode is sponsored by my friends at Tagger.

They reached out to me recently and asked me to give their influencer marketing platform a try. I set up a campaign with a client project and kicked the tires. I wasn’t sure an influencer marketing platform could really impress me much anymore, but boy was I wrong.

I was so impressed, I’ve switched to using Tagger for client projects.

Here’s what got me: I didn’t do a demo or training session. I just jumped in and tried to hunt and peck my way to figure it out. Within an hour, I had a campaign set up for a client, a campaign brief loaded, five influencers invited to authorize into the platform for automatic reporting, including Instagram Stories by the way, and two customized reports for my client. One for assessing influencers, the other for measuring the campaign’s success.

The client saw that report and said, “This is what I need to show to senior leadership!” I call that a win-win!

The drag and drop customizable reports took me about five minutes each to set up. And I can either create new ones for each client campaign, or I saved the first two as templates I can plug any client into. 

We’ll be talking a lot more about Tagger in the weeks to come here on Winfluence. They’ve just built a better mousetrap. So I’m in.

You can see more at

Tagger is the new influence marketing campaign software of choice for me. I hope it will be for you, too.

The Winfluence theme music is “One More Look” featuring Jacquire King and Stephan Sharp by The K Club found on Facebook Sound Collection.

Winfluence - Reframing Influencer Marketing to Ignite Your Brand

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