Small and medium sized businesses can now access an enterprise-quality influencer marketing management solution without breaking the bank. IZEA announced today its IZEA Unity Suite has a new, $500 per month price range spin-off called IZEAx Unity Starter Edition. The new price point doesn’t skimp on the functionality or features, but is limited to two users at the lower price point.
For a frame of reference, the Unity Suite is IZEA’s self-serve, SaaS solution that starts in the thousands of dollars per month price range. The new Unity Starter Edition is a mid-range offering between the full, enterprise SaaS offering and IZEAx Discovery, which is its basic influencer identification search engine, priced in the $150 per month range (as an entry point).
Sources at IZEA told me recently this tier was designed for businesses and agencies that need more than just an identification tool, but aren’t going to have a $2,000-$5,000 per month software budget to have an end-to-end solution. Cornett, a small agency, is sort of the ideal agency client for this product. Sans passing along software costs to clients, agencies our size don’t have operating budgets that allow for hundreds or thousands of dollars per month to invest in software that may or may not be monetized with clients.
The end-to-end solution includes the search and identification features, campaign management and communication tools, creator payments and content repositories and campaign analytics. You’ll have to be way more than $500 per month to get this kind of solution from other platforms (that I’m aware of).
You can learn more on IZEA’s website.