It’s always a treat to get insight from influencers on the show. My research and analytics tell me most of you are brand-side marketers or agency folks that serve the brands playing in the influencer marketing space. So, when we have the opportunity to hear from a content creator, there’s a lot of insight to be had. How to work with them. What works well or doesn’t. How they view brands, agencies, pricing and beyond.
A few months ago, I interviewed one such content creator for my other podcast, Digging Deeper, which is a live video show turned into an audio podcast. That influencer was Malvika Sheth. She is an up and coming fashion and style influencer with an engaging blog, Instagram and YouTube feed. She’s a smart, enterprising young woman who had already scored brand collaborations with Dove, Reebok and others.
We talked about how she came to be an influencer and why, what her experience has been collaborating with brands and she gave some sound advice for those out there looking to build their own influencer platforms.
I thought that interview would be good to share with you here on Winfluence, so that’s what this episode is — a replay of the original Digging Deeper interview. I think you’ll find it supremely insightful and useful, regardless of your place in the influencer ecosystem.
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Winfluence – Reframing Influencer Marketing to Ignite Your Brand is available now in paperback, Kindle/eBook and audio book formats. Get it in the medium of your choice on Amazon or get a special discount on the paperback version of the book by clicking the button below, buying on the Entrepreneur Press bookstore and using the discount code FALLS20. That earns you 20% off the retail price. Read and learn why we’ve been backed into a corner to think influencer marketing means Instagram and YouTube and how reframing it to be “influence” marketing makes us smarter marketers.