Marketing automation is a topic that most people dig into when they’re in the enterprise or B2B space. It’s an approach to marketing that allows you to set up triggers and events using software to drive leads, then work those leads down your funnel to conversion.
When you think marketing automation, you almost always think of email. Set up sequences of emails for people who fill out a form on your website or register for an event. They get an initial thank you email, then you automate one that sends them an offer or interesting reason to reengage on your website a few days later and so on until they buy.
Marketing automation almost always leads people to think about businesses, usually larger, complex ones, where automation can save thousands if not millions of dollars and hours in labor. But marketing automation is far more accessible and an untapped opportunity for even small businesses. Including content creators.
Adam Tuttle is the senior director of customer activation for ActiveCampaign. It is a marketing automation software platform that has over 185,000 customers around the world. Some of them are small businesses. Some are even individuals like thought leaders, speakers and even content creators from the social media space.
Adam’s company, ActiveCampaign, is a sponsor of the Marketing Podcast Network, but I thought it would be useful to have him come on the show and dig into how marketing automation can help content creators treat their influence and content business like other businesses leveraging tools and approaches like it.
Get ready to learn a few things and get inspired to level up your marketing today on Winfluence.
As always, this episode of Winfluence is presented by CIPIO.ai. Let us scale your user-generated content needs and deliver authentic, high-performing UGC to fuel your paid, owned and earned content strategies. Learn more at CIPIO.ai.
But today, we want to take a reminder moment to tell you about Adam’s company, Active Campaign. If you looking for a way to grow your business, you need to check them out. ActiveCampaign is a powerful marketing automation platform that can help you to increase your sales, improve your customer service, and build stronger relationships with your customers.
With ActiveCampaign, you can create and send email campaigns, manage your leads and customers, create landing pages, set up automated workflows, and track your results. All in one approachable platform!
And don’t take my word for it! ActiveCampaign has over 10,000 five-star reviews on G2 from happy users.
We’ll get into some examples in today’s conversation with Adam Tuttle. But as a sponsor of Winfluence and MPN, and for a limited time, ActiveCampaign is offering our listeners a chance to double your contacts for free. When you sign up at activecampaign.com/activate, if your email list has 10,000 contacts, you only need to pay for 5,000. Or, you can pay for the 10,000 and get an extra 10,000 totally free.
And if you’ve worked with any CRM or email software out there, you know additional contacts are like gold. Once you start engaging all contacts in a personalized way at scale, your subscriber numbers will start to grow dramatically. It’s easy to hit those limits. So doubling your contacts is killer.
Go to activecampaign.com/activate to sign up today. And thanks to ActiveCampaign for their support of the Marketing Podcast Network. You should check them out even if only that they help bring great marketing podcasts like Winfluence to you each week.
Links for this Episode:
- Adam Tuttle on LinkedIn: https://www.linkedin.com/in/j-adam-tuttle/
- Active Campaign online: https://activecampaign.com/activate
- Scale UGC with CIPIO.ai: https://jasonfalls.co/cipio
This episode of Winfluence is presented by CIPIO.ai. We are helping brands transform their digital marketing with user-generated content videos and images at scale. Come see us at CIPIO.ai. If you want me to personally show you the platform and how we can solve your digital marketing performance problems with high-performing UGC, just go to jasonfalls.co/cipio … fill out that form and I’ll personally set up time to chat with you.
Adam Tuttle Episode Highlights (AI Generated)
00:08:05 Exciting time for marketing automation with AI.
00:10:41 Personalized marketing automation targets specific customer interests.
00:16:37 Yoga emails simplify and automate business tasks.
00:19:53 Differentiate business parts, capture emails, automate CRM.
00:23:21 Content creators need organization and task lists to stay on top of their work. It’s important to build an email database to engage with the audience and mitigate the risk of losing followers on social media platforms.
00:30:09 Marketing automation systems allow for customized workflows to improve efficiency and conversions.
Adam Tuttle Episode Transcript (AI Generated)
Jason Falls [00:00:00]:
Do you want Instagrammers or TikTokers to post about your brand? Or do you actually want to engage creators who influence their audience to buy your product? If you’re in the latter of those two, you’ve come to the right place. Welcome to winfluence the influence marketing Podcast. Hello again, friends. Thanks for tuning into it’s. The Winfluence Marketing Podcast. Marketing automation is a topic that most people dig into when they’re in the enterprise or B, two B space. It’s an approach to marketing that allows you to set up triggers and events using software to drive leads, then work those leads down your funnel to conversion. When you think marketing automation, you almost always think of email. Set up sequences of emails for people who fill out a form on your website or register for an event. They get an initial thank you email, then you automate one that sends them an offer or interesting reason to reengage on your website a few days later, and so on until they buy. Marketing automation almost always leads people to think about businesses, usually larger, complex ones where automation can save thousands, if not millions of dollars in hours and labor. But marketing automation is far more accessible and an untapped opportunity for even small businesses, including content creators. Adam Tuttle is the Senior Director of Customer Activation for ActiveCampaign. It is a marketing automation software platform that has over 185,000 customers around the world. Some of them are small businesses, some are even individuals like thought leaders, speakers, and even content creators from the social media space. Adam’s company, ActiveCampaign is a sponsor of the Marketing Podcast Network, but I thought it would be useful to have him come on the show and dig into how marketing automation can help content creators treat their Winfluence and content like other businesses, leveraging tools and approaches like It. Get ready to learn a few things and get inspired to level up your marketing today on Winfluence. As always, this episode of Winfluence is presented by Cipio AI. Let us scale your user generated content needs and deliver authentic, high performing UGC to fuel your paid, owned and earned content strategies. Learn more at cipio AI. But today we want to take a reminder moment to tell you about Adam’s company ActiveCampaign. As I said, support for all the shows on MPN, the Marketing Podcast Network, including Winfluence, is provided by ActiveCampaign. If you’re looking for a way to grow your business, you need to check them out. ActiveCampaign is a powerful marketing automation platform that can help you increase your sales, improve your customer service, and build stronger relationships with your customers, your audience and so on. With ActiveCampaign, you can create and send email messages, manage your leads and customers, create landing pages, set up automated workflows, and track your results all in one approachable platform. And you don’t need to take my word for it, folks. ActiveCampaign has over 10,005 star reviews on G, two from Happy Users. We’ll get into some examples in today’s conversation with Adam Tuttle. But as a sponsor of Winfluence and MPN and for a limited time, ActiveCampaign is offering Winfluence listeners a chance to double your contacts for free when you sign [email protected] activate. If your email list has 10,000 contacts, you only need to pay for 5000 or you can pay for the 10,000 and get an extra 10,000 totally free. And if you’ve worked with any CRM or email software out there, you know additional contacts are like gold. Once you start engaging all contacts in a personalized way at scale, your subscriber numbers will start to grow dramatically. It’s easy to hit those limits. So doubling your contacts killer. Go to Activecampaign.com slash Activate to sign up. Today. That’s activecampaign.com slash activate. And thanks to ActiveCampaign for their support of the Marketing Podcast network, you should check them out, even if only that they help bring great marketing podcasts like Winfluence to you each week. And we’re going to dig into more about what ActiveCampaign does, marketing automation and how you use it. Adam Tuttle of ActiveCampaign is next on winfluence. Adam, great to have you on the show. I’ve obviously been using marketing automation for a number of things over the years, but the audience that we have here on Winfluence is a really good combination of brand marketers who need and use marketing automation, agencies who probably need and use and build marketing automation for them. But a good portion of our audience are also content creators who I don’t think very many of them have ever thought through, a good portion of them haven’t thought through that they’re a business or they’re a brand. And then once they get to that point, it’s like, oh, wait a minute, I can use these tools too. So I want that to kind of temper our conversation. So with those falls in mind out there, but knowing there’s a nice mix in the audience, how would you explain marketing automation kind of at a 101 level? Like explain it to a 6th grader so those who don’t know what it is can kind of understand what we’re talking about.
Adam Tuttle [00:05:26]:
Yeah, I was thinking about this. I’m going to describe it to an 8th grader. I’ve got two 8th grade boys, or about to be 8th grade boys. So if I were sitting down with them at the dinner table, I’d probably say something along the lines of marketing at its core is getting your message out and making people aware of your brand. Right. Really simple on that level. However, there’s a few kind of core pieces of marketing that I think are really essential to have the understandings of if you want to do it successfully. So the first one of those is that you really need to be able to create awareness. Right? So we kind of talked about that. You create awareness. The second one is you engage and then the third one is to create action so engage in action, I think sometimes is where people, they kind of feel that they’re the same thing and I think that we need to break them apart a little bit. So when I think of say, you know, I’ve used my Facebook ad or let’s use email, that’s my favorite. So I’ve sent an email, someone’s already had the awareness piece. I send an email to someone, they open the email, that’s the engagement. The action is clicking on the call to action or the link within the email that takes them back to my site to purchase something. Right? And so when I think about marketing at just the most basic level, it’s just creating that brand awareness and then causing action as a result of the efforts that I’m taking and or making.
Jason Falls [00:06:49]:
I love that. Very simple, very straightforward. And I think the one thing that I would add to that, although certainly, I guess philosophically this doesn’t have to apply. But I think as we talk about modern marketing automation, we’re also talking about using software that does those things for you, that automates those processes so that you don’t have to manually do every step of the way. Correct? And so with that in mind, I want to really give people an understanding of how complex marketing automation can be. Because when I think of marketing automation, I typically think of it in terms of B to B brands. I typically think of it in terms of enterprise companies that have layers and layers of like if you sit down and map out a really good marketing automation system or process you’ve got if, then scenarios and all sorts. Of crazy charts and whatnot going on that take hours and hours and hours to develop with all the possible scenarios of well, if the person does this, then do this. If they do that, then do this other thing. So it can be incredibly complex and there can be a lot of things in it other than just sending an email. Dig into that a little bit more and kind of tell us the complexities of marketing automation and what people can think of when they’re thinking of it.
Adam Tuttle [00:08:05]:
Yeah, well, I think we’re in a really exciting time for marketing automation as a whole, especially with the kind of surge of AI or machine learning, things like that. So those two I feel like you just have to highlight right away. Even a lot of tools like ActiveCampaign are starting to put AI right into their email template builder. So you’re sending more intentional messaging, it’s generating things for you. There’s things that will often look at trying to send the email. So yeah, you’re sending an email great, but are you sending it at the right time? How do you send it into a global environment that businesses, often even small businesses can work in? Especially with digital products and things like that. You could literally be selling your product to people on the total opposite side of the world in real time, which is incredible. So how do you send it to them during their business hours, things like that. So it’s using the machine to do that. I think that where I really try to push people and try to help businesses understand the power of marketing automation at. Again, the more complex level is if you are using marketing automation to only send emails or maybe only send SMS, I think that you’re losing out on a lot of things. And what that is is the fact that you can have automations behind the scenes doing a lot of the work for you even with data collection and data management. So in the world that we live in today, data is currency, right? Data is so valuable and it is what will create a personalized experience for your audience on the individual level. Because I think that one of the things that we live in a world where people more and more are expecting personalized experiences. Personalization goes well beyond saying hey, first name, putting someone’s first name in an email, right? That’s the start of it. But it goes so much farther than that. And so when I think about the complexities of marketing automation, it’s figuring out how to make a system pull in data constantly in real time. It’s literally looking at everything somebody’s doing every interaction they’re having with you, gathering that information and then making decisions on what should be happening based on that data. And that’s the real power of marketing automation in my opinion.
Jason Falls [00:10:41]:
Yeah, well I can tell you this. I’ve used this example a couple of times trying to explain tools like ActiveCampaign and the philosophies of marketing automation to smaller businesses that don’t quite get it or they’ve not experienced it or gotten into to figure out how marketing automation can work. I’ve said imagine if you will that you are a jewelry store and you have a customer database and email database and you have a website and you have someone who signs up for your email newsletter. So you have their email address, you may have their IP address. So anytime they interact with you via email, anytime they interact with you on your website, you can actually track their behavior. And so let’s say that you have Jason Falls in your database as a jewelry store and I come there and I start looking at expensive watches. Well the email newsletter you can set marketing automation up so that the email newsletter that I get on Monday is all about luxury watches and maybe even has a special coupon code for someone wanting to buy a luxury watch. Whereas if know Mary Smith maybe she was looking know pearl necklaces and her email changes because of the behavior. So it’s going well beyond well, let’s just again, to your point, let’s go well beyond personalizing the name and actually personalize the entire experience. Because when you’re doing that, I like to use the old thing that I’ve used for years is you’re hitting the relevancy bullseye. You’re hitting the right message to the right customer at the right time in the right place. And the closer you can get to that bullseye, the more successful you can be at converting customers. And I think that in a nutshell to me is what marketing automation is. Would you concur that that’s a decent analogy?
Adam Tuttle [00:12:26]:
No, I think that that’s a great analogy and I think that what you hit on it was really important. Right, is yes. I’m sending out an email to my customers which could be tens of thousands, hundreds of thousands or millions on Monday morning. However, I am going to dynamically change the email for every single person based on the information that they’ve provided, you know, for you. Jason Falls you could hmm, jason really likes watches. Well, things like his birthday might be a good time to tell him about our new watches coming out. Right. So if you can gather that little bit more of information, the birthday and you can do that creatively, it doesn’t have to always be just at the point you capture someone’s email you can ask for that information along the journey. Right. And that’s part of the thing too, I think. Sometimes people get so caught up with automation they’re like if I don’t have a form that’s 100 fields long, I’m never going to get the information. And I’m like gather as little as possible to give you the information you need at least to get that ball rolling. But then be looking for these opportunities to engage with people and ask them questions because that’s part of a relationship, right, is like you’re now engaging with them that way. Go back to the engagement piece. You’re asking questions. Does that mean that every single person is going to answer the question when you ask it? No, but some people will. So you can make it this journey in this process and again, let the machine do that for you. You don’t have to manually sit there and go call them and ask them for their birthday unless you want and.
Jason Falls [00:14:04]:
To kind of, I guess mix the pools here a little bit. If you were to incentivize do some sort of email campaign where you had people give you their Instagram handle so that you can do something interesting with a sweepstakes or something on Instagram, now you’ve got social data. So now you’ve got social data in your database which for a tool like Cipio where I work in the day job as it were, now all of a sudden you can leverage that CRM marketing automation database to inform. Okay, now let’s map your community of Winfluence or Community to see who are influencers because you have more social data there. So it’s all about adding to that customer profile 100%. I was really impressed when I dug in a little bit more several months ago about ActiveCampaign to learn how successful you guys were. You have 185,000 customers plus worldwide. You have 10,005 star reviews on G Two, which I think any company would probably sell off a division to have, which is really kind of nice. But give us an example or two of some clients who are using marketing automation in interesting ways and seeing successes.
Adam Tuttle [00:15:19]:
Yeah, I have one really good example that we can get into, but it’s this company down in Costa Rica called Bodhisurf and Yoga. And the gentleman that runs this business, it’s a small business, less than ten employees, small group of people. He had a couple of things that he was really trying to do. One is he wanted to maintain his lifestyle. Got a young child, wants to spend time with them, wants to surf, but also needs to engage with customers. They have this yoga studio. So that’s a very one on one kind of thing, right. They’ve got people that work on the surf side of the business. There’s all these kind of elements. And what they were able to do is when they started implementing marketing automation or Active campaign, they saw their contact list grow. They were being really intentional with things. So their contact list grew 300% in a pretty short time. Right. Phenomenal growth. And for a lot of people that would cause panic because they’re saying, oh my gosh, I’m going to now have to sacrifice my personal life, all these things to maintain this. But the owner of Bodhisurf and Yoga saw the opposite of that. Where because they were able to automate processes, because they were able to say, oh, this person loves yoga.
Jason Falls [00:16:36]:
Adam Tuttle [00:16:37]:
Let’s tell them about the yoga stuff. Here’s the sequence for the Yoga emails. Yada, yada, yada. And they took this kind of one, two, three approach to it. They made it really simple, really engaging. All of a sudden, more time is freed up, more time is delivered for other things. And now that work life balance is maintained, even though your business is growing at a pretty exceptional rate. And I think that for me, when I’ve seen ActiveCampaign have the most impact on people, it’s oftentimes these businesses, whether large or small, that are taking automation and they’re now using it to focus on the things that really matter. That could be your family, that could be your business, that could be launching a new part of your business. But because you’re not having to do all of this stuff manually, you’re using tools to automate those repeatable processes for you. It’s a little bit more of a set it and forget it approach. So yeah, you put up the work up front, but now you have this and you can always go back in later and choose to say, hey, we used to have an open rate that was a little bit higher, seems to have dipped. Let’s try to optimize this chunk of it, but you don’t have to start from scratch every single time. And so for this customer of ours, I would really like that example because again, we work with some really small businesses solopreneurs. This is like their true side hustle. We work with huge companies, right, millions and millions of contacts in their databases. But at the end of the day, they’re trying to get something out of automation and that’s really to free up time. Now, whatever that time is adding for you, that’s TBD per person, which is really exciting.
Jason Falls [00:18:20]:
That’s true. Good stuff. We are talking to Adam Tuttle from ActiveCampaign about marketing automation. We’ve gotten a good overview and some great examples here in the first half. When we come back after the break, we’re going to talk about marketing automation a little bit more through the filter of the content creator. Don’t go away. Welcome back to winfluence. Sitting in with Adam Tuttle, who is the Director of Customer Activation, I believe is the right title there. Adam, at ActiveCampaign, We’ve been talking about how businesses are using marketing automation to save time, to make their processes more efficient, to grow their audience without having to add more resources to it. But Adam, I really want to try to turn the focus right now in the conversation to the content creator out there because I think there’s a huge missed opportunity for the influencer content creator who is building a business. And that business has a couple of different audiences, a couple of different people that they need to talk to, stakeholder groups, certainly they want to talk to brands about kind of a lead funnel of do you want to work with me? That kind of thing. But then they also need to talk to their audience members as well. So there’s a content play, there’s a conversion play. Give us a quick sort of overview on when you look at a thought leader, a content creator, an influencer type person, how does your marketing automation brain start to churn for them?
Adam Tuttle [00:19:53]:
Yeah, there’s a couple of things that I think of immediately. One is to break apart those separate parts of your business, like you said, right. Because I think that where we get in trouble sometimes is we talk about marketing automation in a very generic way, right? So it’s kind of this one size fits all. Everyone uses it in the exactly the same way. Everyone’s business is the same and you could have a Realtor in rural Idaho and a Realtor in Manhattan, same title, very different business life, right. So you have to look at it uniquely even it doesn’t matter what the industry is or things like that. I really do believe that each business is unique. When I think about someone that’s, like you said, on that influencer level or the content creator, things like that, I instantly go to kind of two plays in my head. So the first one is, how do I capture email addresses? And I’ll give you why this is important. We have a customer who in one of our feedback groups we were talking about. She raised this really good point. She had a pretty solid TikTok following and she said, the thing that scares me though is that what if that gets shut down? What if my account for some reason gets blocked? And all of a sudden the whole thing I’ve built my business on is poof, gone. That’s terrifying. Email addresses are actually having direct contact with individuals. Whereas when you’re creating TikTok, instagram and stuff like that, you might get a lot of followers. But the truth is that there’s a lot of followers that they follow. So your voice is minimized to a degree and at the flick of a switch that could go away. And so I think use that influence to capture people a little bit on a more personal level where it’s where I think that email address comes in. So that’s one that then allows you to follow up with people automatically. If you’re positioning certain products, you can start selling your products through email. You can tie into your Ecommerce store. There’s all these cool things that you can start doing on that side. Then the other side is really the CRM piece of it, which is a customer Relationship Manager. It’s what a lot of salespeople use to manage their business their day to day. However, I think that it can also well, I know that it can be it can also be used to help you say, oh, I need to follow up with these five people because it’s a brand that I want to work for, and here’s a person that I need to contact, and they’re going to send me over the contract. And you’re not letting anything slip through the cracks. The awesome part is you can automate those processes as well. So within our CRM, other CRMs like us, we can say like, hey, if someone moves to a certain stage, so let’s just say contract sent if someone moves to that stage, here’s the three things that have to happen every single time in this time frame and in this order. We automate the task creation and therefore your intern that’s helping you out, whatever it is, they don’t forget about it and you don’t lose the opportunity. Right? So I think that there’s two sides of the game and you can have two literally complete business units of your business working inside of the same software in tandem with each other. And therefore you’re not having to go bounce around and do all these things in different, five different places. You’re in one place managing the whole group for yourself.
Jason Falls [00:23:21]:
Yeah. Let me tell you something. For a lot of you content creators out there, I don’t claim to be a wonderful creative person, but I know many of you content creators are. And if you are you’re probably like me in that you are not real organized all the time and you can’t quite remember all the tasks of your work throughs and all that kind of stuff. Regardless of where I’ve been and what CRM system I’m using or what marketing automation system I’m using, everywhere I’ve been, the last five or six stops, when I log into whatever platform that is, every morning I have a task list, and it’s based on all of the different processes and all of the different clients that I’m supposed to be reaching out to sometimes the different content that I’m supposed to be creating that day. And that is what keeps me organized. Otherwise I’d drop a bunch of balls, which would be awful. But let me go back real quickly because I want to help illustrate the picture about the content creators using it to engage with their audience and capture those email addresses. Adam had a great point, obviously, what happens if they go down. This actually happened not too long ago, and it’s happened to a lot of TikTok creators or even Instagrammers, if you’re pushing the boundaries of the content there and you get banned or knocked off. I’ve seen so many secondary TikTok accounts and tertiary TikTok accounts because they got shut down. But think about just a few years ago when you had a lot of content creators who had built their reputations on the backs of vine, and then vine suddenly one day went away. And yeah, there were many who were also on Instagram and also on YouTube and also on wherever else, but there were a lot that weren’t on anything else. And when vine went away, their business evaporated. Now, think about this. If you have, let’s say, 100,000 subscribers on a given social platform and you start finding ways to capture their email address, maybe you’re sending them some premium content, maybe you’re signing them up for an email newsletter where you’re kind of rounding up all the different things you’re doing on all the different platforms. Let’s say you get 20% of them, 20,000 people to sign up for your email list. Well, now, all of a sudden, if you get booted from TikTok and those 100,000 contacts go away, now, you can still go to your brand partners and say, yes, but I’ve got 20,000 deeply engaged fans that I still have direct contact with, and we can still do campaigns, and we can still send them to Execute. And your business doesn’t fall apart. It takes a hit. Sure, absolutely. But having that email database and then being able to do creative things with it actually solves for that potential loss of your audience and your content.
Adam Tuttle [00:26:05]:
Yeah, and I think that just to piggyback off of that, I think that one of the beautiful things about the world that we live in today is that you have so many different tools that can be used to do specific things, right? So if you’re on Instagram. And I’m a sucker for Instagram where it fills in my email automatically for me when I click on someone’s five week program for this or that. But when I do that, what I like then is when I get the email that now tells me about their Discord community or their YouTube community or their Facebook group or all these other pieces. The thing that I like though, is that I’m not being blasted with that all the time on their Instagram page. I don’t go to Instagram to be asked to invite to your community or invited to your community. I go to Instagram to see content to engage with you, to be a little bit more video picture, I guess video today, but it’s all driven right on that, whereas the email, I can now have some expectation, oh, cool, you signed up for this resource. Let me invite you to a couple new ways that you can also get connected with me. That to me is humongous because I’ll often find people on a social media platform, YouTube, Instagram, et cetera, but it’s when I give them my email address that all of a sudden I’m kind of opened up to all these other mediums of how I can interact with them. And there’s a few brands that I’ve really gone down the rabbit hole with because I had those other opportunities given to me.
Jason Falls [00:27:34]:
Yeah, absolutely. So I guess the last question that I think we all want to know is if someone out there, whether they’re a brand manager, brand person, whether they’re an agency person supporting those brands, or even the content creators, how do they get started with ActiveCampaign? How do they make all this happen?
Adam Tuttle [00:27:54]:
Yeah, I mean, the easiest way is just go to our website, Activecampaign.com. You can sign up for free trial right on the website. If you were an agency, you can find on that main website. Again, our partner program. So we have resellers, affiliates, all of that stuff. So if that’s something that you’re in, I think it’s good to point out that we do have those programs. But I would always say start with the trial. It’s full blown, it has all the stuff in it so you can see what it does. And then most likely someone from my team will call you and try to talk to you and see what we can do to help you out.
Jason Falls [00:28:26]:
That’s good stuff. Adam and folks, I’m going to give you a special URL because as I told everybody at the intro to the show, ActiveCampaign is a supporter and a sponsor of the Marketing Podcast network. So I’m going to give you that here in just a second, actually give to you now. So there’s a special URL for you for the Marketing Podcast Network sponsorship of ActiveCampaign, and that’s Activecampaign.com slash activate. So if you go there and you sign up, you get double your contacts for free. So. Don’t miss that opportunity. Because if you’ve ever used an email marketing system or a CRM platform, you know and understand contacts are gold and the more you can have in your budget and your plan, the better. So it’s an opportunity for Winfluence listeners to double your contacts right out of the gate with ActiveCampaign. Activecampaign.com Activate is the URL. We’ll make sure those links are in the Show Notes as well. They’ll be available at Tuttle. You can also go to Jasonfalls.com, click on articles in the upper right and find the episode that way. And our new easy way to get the Show Notes. You can find this episode’s post on my Instagram feed. Look for Adam’s handsome mug there. Click on that one and comment on that particular post with Hashtag Activate. Pretty simple and I’ll DM you a link to the Show Notes. You don’t have to remember anything, just find the post hashtag Activate in the comments and we’ll send you the link so you don’t have to remember all that other stuff. Adam really appreciate your time today. We appreciate the insights and inspiration to get smart with marketing automation. Thanks for coming by.
Adam Tuttle [00:30:01]:
Thank you Jason. Appreciate it.
Jason Falls [00:30:09]:
You know folks, from personal experience I can tell you that setting up marketing automation, those trigger emails and events and even reminders can be set up to have you actually make a phone call. So all of these CRM and marketing automation systems come with the ability for you to customize your workflows on the triggers that you need to put in there to make your conversions happen faster and better. Keep you on task, make sure you’re operating as efficiently as possible for you content creators out there, definitely look into it. Think about it. An Active campaign is certainly a great place to start. Make sure you get those links in our Show Notes. Go to Jasonfalls Co Adamtuttle or find the post on my Instagram at jasonfalls and comment with Hashtag Activate. That will DM you the link you need. Thanks to my pals at Stampede social. If you enjoyed this episode, please share it with someone else who may as well. And if you’re enjoying Winfluence overall, help us grow and tell someone about the show. You probably know someone who might want to know more about influence marketing. Send them to Winfluence.com or share a link to this episode on your social network of choice. If you have a moment, drop us a rating or review on your favorite podcast app. We are on the mall. The show is now on video as well. Just look for Jason Falls Winfluence on YouTube to see the show as well as hear it. Winfluence is a production of Falls and Partners and presented by Cipio AI. The technical production is by MPN Studios. Winfluence airs along MPN the Marketing Podcast Network thanks for listening folks. Let’s talk again soon on Windfluence.