Every time I talk to Christopher Penn, I learn something. So we invited him on the Digging Deeper podcast this week and boy, did we all learn. Chris and I chatted about measuring advertising creative, building measurement systems for influencer marketing, how businesses can think about artificial intelligence (or A.I.) and beyond. Give this show a listen or a watch. You’ll learn as much, if not more, than I did.

Do make a note that if you subscribe to the old Jason Falls Show feed, that will remain the same for a while but eventually shift to a more influencer marketing focused show. Digging Deeper, the podcast you’ve come to know and love, now has it’s own feed. You can subscribe to it on a variety of channels all found at the Digging Deeper feed page on Libsyn.

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