What if you could hit a brand analytics button and find out where your brand ranked against its category competitors on volume of organic content versus volume of sponsored content? What if you could then see how your engagement rate on your content stacks up against your competition, both from your organic posts and sponsored…
Do we blame brands for the gender gap in influencer marketing?
There exists a gender gap in influencer marketing. At least that’s what a pair of published reports indicate. Forbes contributor Heather Leighton asked for my take on new HypeAuditor data last week that indicated male influencers earn seven percent more than their female counterparts. You can see her story and my take at Forbes. Today,…
How Much Should You Spend on Small Business SEO?
How much money should y0u spend on small business SEO? Super alert reader Emmerey Rose asked this great question in response to our discussion about ranking well in search. The true answer is, unfortunately, it depends. But here’s how I broke down my answer to her that I thought would help all of us: SEO is…