Every time I talk to Christopher Penn, I learn something. So we invited him on the Digging Deeper podcast this week and boy, did we all learn. Chris and I chatted about measuring advertising creative, building measurement systems for influencer marketing, how businesses can think about artificial intelligence (or A.I.) and beyond. Give this show…
Influencer Marketing Global Spend Dip Not As Alarming As Expected
Since early March there have been dozens of post claiming influencer marketing is either dead, or about to run into its first depression or some other declaration of how COVID-19 is going to spell doom for those who make their money being fabulous online. While the economic schism that the corona virus has been will…
IZEA Continues Influencer Innovation Into Brand Analytics Realm
What if you could hit a brand analytics button and find out where your brand ranked against its category competitors on volume of organic content versus volume of sponsored content? What if you could then see how your engagement rate on your content stacks up against your competition, both from your organic posts and sponsored…
Do we blame brands for the gender gap in influencer marketing?
There exists a gender gap in influencer marketing. At least that’s what a pair of published reports indicate. Forbes contributor Heather Leighton asked for my take on new HypeAuditor data last week that indicated male influencers earn seven percent more than their female counterparts. You can see her story and my take at Forbes. Today,…
How Much Should You Spend on Small Business SEO?
How much money should y0u spend on small business SEO? Super alert reader Emmerey Rose asked this great question in response to our discussion about ranking well in search. The true answer is, unfortunately, it depends. But here’s how I broke down my answer to her that I thought would help all of us: SEO is…