Neal Schaffer’s new book The Age of Influence offers a great primer on the who, what, why and how of influencer marketing. He joined me on the Digging Deeper podcast this week to talk bout the state of the market, how COVID-19 affects some influencers and beyond.
I also take some time to talk about the frustration people like Neal and I have with mainstream media’s portrayal of influencer marketing as well. Since this episode focused so much on influence and influencer marketing, I thought it good to share here as well as the new Digging Deeper channels at TeamCornett.com and on the Digging Deeper YouTube page.
Do make a note that if you subscribe to the old Jason Falls Show feed, that will remain the same for a while but eventually shift to a more influencer marketing focused show. Digging Deeper, the podcast you’ve come to know and love, now has it’s own feed. You can subscribe to it on a variety of channels all found at the Digging Deeper feed page on Libsyn.