It doesn’t seem to matter where, how or how often I talk to people about influence marketing, I inevitably get questions and seemingly confused looks and frustration from people about measuring what we do.

Hey, I get it. Measurement can be confusing. It’s often an afterthought. But it shouldn’t be and it shouldn’t be hard or intimidating.

Back in September, my friends at Tagger asked me to contribute an article to the company’s blog that included my thoughts and helpful tips on measuring influencer marketing. The piece was well received and I was particularly proud of the thoughts I pulled together there.

Today, I’m going to share that article with you in narrative form so that you, too, can hear my thoughts on why measuring influencer marketing shouldn’t be hard.

Thanks to my friends at Tagger for inspiring the article and allowing me to share it here with you as well. You can find the original article on Tagger’s website.

If you click through you can also find your way to knowing how awesome a platform Tagger is for influencer marketing. They are the sponsor of this episode. It is a complete influencer marketing solution. You can find out more for yourself at

In this episode, we visit with Alexandra Walsh from 3 Day Blinds, a premium window treatment brand, about how she uses Tagger. 

Tagger - Influencer Marketing Software

To start building your own experiences with my influencer marketing software of choice, go to today.

The Winfluence theme music is “One More Look” featuring Jacquire King and Stephan Sharp by The K Club found on Facebook Sound Collection.

Jason Falls at Social Media Marketing World 2022

Don’t Miss The Most Amazing Social Media Event of 2022!

Join me in San Diego, March 14-16 for three of the most amazing days you’ll ever spend at a conference. Social Media Marketing World grew from a few blog posts on Social Media Examiner years ago (I was one of the authors). That content became webinars of helpful social media how-tos and ideas. Then what became the largest and most impactful social media conference on the planet was born.

Join me and a Who’s Who of social media marketing experts and thinkers as we dive head-first into 2022 and help your business know more, do more, measure more, and succeed more. Just click on the registration button below and sign up! You can attend in person or virtually and even access recorded sessions after the event, all for discounted prices since I’m speaking. See you in San Diego!

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