Industry-Leading Thoughts on Digital Marketing
From reaction to the latest news in the industry to insights learned from his digital marketing practice with clients, and from observations of strategies and executions from others to engaging interviews with the thought leaders in the space, Jason Falls offers useful content for digital marketers of all kinds. Don't miss an article by subscribing to the site's content on Feedly, Flipboard or your RSS reader of choice.
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How The Gig Economy Can Help Small Businesses
The explosion in technology solutions in the last 15 years has created a world where specialized skills are commoditized. WordPress made creating websites simple and cheap. Freshbooks help you do your accounting without needing to pay a bookkeeper. Even apps like Over (disclosure: a client) make graphic design something anyone can do. That is both […]
How to Jump-Start Your Brain for Better Content Marketing
Content marketing isn’t easy. But once you get into a rhythm it’s not bad. The hard(er) part is creating better content marketing and doing it consistently. We all suffer from brain farts and writer’s blog occasionally. I’d argue I’ve been suffering from a fairly consistent case of it myself for a couple of years. Sure, […]
How to Create a Millennial-Friendly Organization
Microsoft is a content client. This is a sponsored post, but all thoughts and opinions are my own. Is your organization millennial-friendly? Does it need to be? If you have any hope of having employees for the foreseeable future, that answer is a profound, “Yes!” (There’s a great quiz here from Microsoft to find out […]
Should You Upgrade Your Community Forum?
Community forum and message boards have been and in many cases are still the backbone of social media. In fact, when the Conversation Research Institute (my research company) dove into understanding online conversations about the senior living and senior care space in February, we discovered that 83 percent of those conversations took place on traditional […]
Image Recognition and Analysis Comes to Brandwatch
Image recognition is one of those social media analytics pieces that most social listening companies either can’t get right or charge so much for, no one can afford access. Brandwatch may have cracked the code. It’s new Image Insights feature provides the best image recognition and accompanying analysis I’ve seen in any social listening or […]
What Every Business Recommendation Must Have
There are two critical components to a strong business recommendation. In fact, I’m convinced now more than ever that any recommendation — be it from an agency, a consultant or internal resources — must have these two components. The reason I’m sharing them with you today is a client for my consulting business called them […]
What is Social Selling and Should You Do It?
When software companies pitch me with some new feature, I normally discard the email. When Hootsuite added the opportunity to talk to social selling expert Koka Sexton to go along with its recent feature add-on called Amplify for Selling, I didn’t want to pass it up. Sexton has established himself as one of the leading […]
How to Get Better Collaboration From Your Team
Managers are always looking for an edge or a hedge – an edge to get ahead or a hedge to hide behind. When your team has trouble collaborating, you have a tendency to inch closer to the hedge. It’s easy to forget with a few modest changes in approach, you can turn that direction around […]
If a Personal Brand is All You Have, You’re Sunk
I like Carlos Gill. A lot. He’s smart. He’s got a helpful spirit. He’s doing good work to energize people around digital and social media. He’s quite knowledgeable about Snapchat and other emerging platforms. He’s also bi-lingual which means he’s smarter than me in two different languages. But he posted something on Facebook last week that […]
Small Business, Smart Marketing Workshop Comes to Hazard
I’m excited to tell you that we’ve officially scheduled another Small Business, Smart Marketing workshop! The next one will be Monday night, June 26 in Hazard, Ky., at the Kentucky Career Center Jobsite from 6 p.m. until 8 p.m. I’ve partnered with the Eastern Kentucky Concentrated Employment Program and BitSource to present the workshop, the […]
Build Cheap, Easy Content Curation with eLink.io
The easiest way to get your small business moving in the right direction with social media is to find and share good content relevant to your audience. Sharing links on your social channels is a method of easy content curation. But what if there was a way to do that, but also easily compile those links […]
This is How to Use Social Media for Sales
On Wednesday, I have the honor of speaking to a group of salespeople from a large company. They’ve asked me to explain how to use social media for sales. While I will certainly touch on several sales techniques, the real approach to using social media for sales is to treat it as a networking event, […]
Brand24 Offers Smart, Simple Social Listening for Small Business
Social listening for small business is a popular soap box for me. It seems every time a good social listening tool comes along, they get funding and immediately drop reasonable pricing to target the enterprise, thus leaving the small business owner behind. Each time I find a new platform with pricing small businesses can digest, […]
What Does Agile Marketing Mean for Small Business?
I’ve been pondering the concept of agile marketing for a while now. Taylor Trusty, Leslie Radcliffe and I chatted about the topic on Blackstone Media’s podcast back in March. In fact, that podcast evolved into a Blackstone Media event where I’ll be giving a talk about agile marketing and what it means in today’s media environment […]
What Orgasms Have To Do With Shaving … A Content Marketing Case Study
Imagine my surprise when the following subject line appeared in my inbox over the weekend: “The Real Reason Men Can’t Have Multiple Orgasms” No, it wasn’t an email from Cialis or Viagra that fought its way through the spam filters. (You don’t know how tempted I was to make that sentence far less bearable than […]