Industry-Leading Thoughts on Digital Marketing
From reaction to the latest news in the industry to insights learned from his digital marketing practice with clients, and from observations of strategies and executions from others to engaging interviews with the thought leaders in the space, Jason Falls offers useful content for digital marketers of all kinds. Don't miss an article by subscribing to the site's content on Feedly, Flipboard or your RSS reader of choice.
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#SmallBusinessWeek Answers – Fake Clicks in Pay-Per-Click and Facebook Ad Campaigns
To celebrate National #smallbusinessweek, which is this week (April 30 – May 6), I asked readers and followers to ask questions they needed answered to help their small businesses. I’m answering select questions via video all week and will start doing more answers like this moving forward. Today’s #smallbusinessweek question comes from Chris Slater, a […]
#SmallBusinessWeek Answers – Content Promotion
To celebrate National #smallbusinessweek, which is this week (April 30 – May 6), I asked readers and followers to ask questions they needed answered to help their small businesses. I’m answering select questions via video all week and will start doing more answers like this moving forward. Today’s #smallbusinessweek question comes from Gareth Daine, a […]
#SmallBusinessWeek Answers – How to Find Snapchat Analytics
To celebrate National #smallbusinessweek, which is this week (April 30 – May 6), I asked readers and followers to ask questions they needed answered to help their small businesses. I’m answering select questions via video all week and will start doing more answers like this moving forward. Today’s #smallbusinessweek question comes from David Phillips, a […]
#SmallBusinessWeek Answers – The Pros and Cons of Website Builders
To celebrate National #smallbusinessweek, which is this week (April 30 – May 6), I asked readers and followers to ask questions they needed answered to help their small businesses. I’m answering select questions via video all week and will start doing more answers like this moving forward. Today’s #smallbusinessweek question comes from Jennifer Griffin, a […]
#SmallBusinessWeek Answers – Understanding Facebook’s Boost vs. Promote Features
To celebrate National #smallbusinessweek, which is this week (April 30 – May 6), I asked readers and followers to ask questions they needed answered to help their small businesses. I’m answering select questions via video all week and will start doing more answers like this moving forward. Today’s #smallbusinessweek question comes from Jan Winter, a […]
Never Anchor Your Business By the Stern
Never anchor a boat by the stern alone. If you do, it could swamp (fill with water) or even capsize. It’s a simple but important rule to live by if you’re a sailor or even weekend boating enthusiast. The same rule applies to your small business. Whatever it is you anchor your business to — service, […]
The Fine Line Between Good Blogging and Gaming the System
On the surface, Daniel Knowlton‘s recent post at Content Marketing Institute is a treasure trove of helpful tips and tricks that explain how to drive inbound links, exposure, traffic and awareness of your blog. It is well crafted, expertly researched, incredibly in-depth and most certainly a provable tactic to do all of those things. But the […]
Creating Good Content Requires Creating Bad Content
My philosophy for creating good content on my blog and e-mail newsletter is simple: If I don’t have anything to say, don’t force it. It’s okay to miss a day or a few days or a week. While consistency helps get your audience into a habit of hearing from you and coming back for more, […]
My List of Must Read Digital Marketing Blogs
A friend asked me this week which were my must read digital marketing blogs. Who do I turn to for inspiration and good content in the digital marketing and social media space? I typically answer that by saying you can tell by seeing what content I share on social media. If I find something useful, […]
Upstart Agorapulse Offers Competitive Social Media Management Tool
The social media management tool marketplace is a crowded one. For many small businesses, finding one tool to manage multiple social media profiles, keep you abreast of mentions of certain brand names or keywords, and enable you to engage with mentions or your social audiences can be a big, muddy, confusing mess. Agorapulse is a […]
Hacking Digital Marketing for Small Business
Everyone looks for an easy button. It’s the way you think you can hack digital marketing for small business. You’ve got too little time to focus on what seems like a massive and ever-expanding world, so you try to find a way to leap frog the work to get to success. The truth is there’s […]
How To Manage Social Media For a Non-Stop Brand
“It’s a non-stop job,” Katy Gelhausen told me, referring to her role to manage social media for Tito’s Vodka. She’s the main point of engagement for fans of the 20-year-old challenger brand in the white spirits category and one of just three team members on the Tito’s content team, one of whom is a recent […]
To Find the Real Reason, Ask Why Five Times
The most important question any small business can ask when it is shaping its marketing strategy is, “Why?” Why are you doing this? It’s the question I ask of clients most often, too. They say, “We want a social media strategy.” I ask, “Why?” Then I keep asking why until I get to the real […]
Plan Around Data, Hope For Happy Accidents
Happy accidents are perhaps the most wonderful gift a small business or digital marketer can have. It’s those accidental discoveries that can fuel growth or even change our business plans completely. You have a random discussion with a stranger that sheds light on a new audience segment. Or you misspell a word in your pay-per-click […]
Building Trust is Your Most Important Strategic Plan
What do you think your most important strategic plan is for the next five years? How about the next 10? 20? You can talk about user acquisition, revenue growth and market penetration all you want, but the most important strategic plan any business has right now is building trust. Why? Because all signs point to […]